Business Development Manager (International CPL/PPC/VSL)

Adsparkx is a global performance marketing agency headquartered in Gurugram, helping brands acquire users through data-driven decisions since 2014. We have partnered with 200+ brands across affiliate marketing, lead generation, programmatic media buying, e-commerce and branding.

Our team of ad-tech specialists, media buyers and analysts works closely with advertisers and publishers worldwide, with a strong focus on the US market.

Know us more at https://adsparkx.com/

About the job

• Location: Sector 66, Gurugram, Haryana
• Employment Type: Full Time
• Experience: 4–6 Years
• Place : Work from Office

We are looking for a commercially sharp Business Development Manager to grow our US performance marketing business. You will own the full deal cycle, from finding and pitching new advertisers, affiliates and publishers to negotiating payouts and scaling live partnerships.

This role suits someone who knows US Insurance and Financial lead generation inside out, bAbout the role is to build pipelines independently, and enjoys working with media buying, creative and analytics teams to turn deals into profitable, high-volume campaigns.

Key responsibilities

Growth and strategy

• Build and execute business development strategies that deliver monthly and quarterly revenue targets.
• Identify new business opportunities and maintain a healthy, well-qualified sales pipeline.
• Track market trends and competitor activity to spot new verticals, partners and offers.

Client and partner acquisition

• Acquire new US-based advertisers, affiliates, publishers and networks.
• Drive business across performance models including CPL, CPA, CPS and CPC.
• Apply a strong understanding of US Insurance and Financial verticals: Auto Insurance, Life Insurance, Medicare, Debt Consolidation and Personal Loans.

Negotiation and account growth

• Negotiate payouts, commercial terms, volume commitments and partnership agreements.
• Build long-term relationships with existing and prospective partners to grow account revenue.

Execution and optimisation

• Work with Media Buying, Creative, Analytics and Tech teams to launch and run campaigns smoothly.
• Monitor campaign performance and share insights that improve conversions, revenue and margins.

What are we looking for -

• 4–6 years in Business Development, Performance Marketing or Affiliate Marketing.
• Hands-on experience selling into or sourcing from the US market (mandatory).
• Strong working knowledge of CPL, CPA, CPS, CPC and other performance pricing models.
• Proven ability to generate new business and build a pipeline independently.
• Excellent communication, negotiation and relationship-management skills with US stakeholders.
• A results-driven, adaptable and commercially minded approach.

What is Great to have

• An existing network of US advertisers, affiliate networks or publishers in Insurance and Finance.
• Familiarity with tracking platforms such as Everflow, HasOffers/TUNE or CAKE.
• Understanding of US compliance basics for lead generation (TCPA, consent capture).
• Comfort working US-overlapping hours when deals require it.

Why Join Adsparkx

• Work on high-growth US Insurance and Financial campaigns with a team that has scaled 200+ brands.
• Own your book of business, with direct visibility of the revenue you drive.
• Collaborate with in-house media buying, creative, analytics and tech teams under one roof.
• Be part of a Great Place To Work® Certified culture built on trust and ownership.