Business Development Manager - Digital Advertising

Role and Responsibilities:

Prospecting and Lead Generation:
- Identify and research potential clients and brands interested across digital marketing servicing
- Auditing accounts across meta, google, SEO, Amazon, Flipkart, Blinkit, etc to identify gaps and opportunities for brands to be pitched
- Outreach to potential clients with strong data-backed proposition
- Develop a robust pipeline of leads through targeted outreach, networking, and industry events.
- Client Relationship Management:
- Build and maintain strong client relationships, understanding their marketing objectives and needs.
- Collaborate with clients to develop customised marketplace strategies and proposals.

Sales and Pitching:

- Create persuasive and tailored pitches to secure new business.
- Present agency capabilities and digital marketing solutions to potential clients.
- Negotiate contracts and close deals, meeting or exceeding sales targets.

Market Research:
- Stay updated on industry trends, competitive landscape, and emerging marketing opportunities.
- Conduct market research to identify new niches and target demographics for partnerships.

Reporting and Analytics:
- Collaborate with the analytics team to provide clients with data-driven insights and performance reports.
- Use analytics to optimise Marketplace campaigns for clients and provide recommendations for improvement.