Business Development Manager (B2C)

Accountabilities:

• Techno Commercial Knowledge
• Thorough understanding of Polycab and market offerings i.e. products and benefits.
• Also perform market benchmarking to evaluate new products, schemes, and other market actions.
• Offer suitable product to the customer as per company's strength and availability.

Responsibilities:

• Sales Target Achievement
• Drive both primary and secondary sales across the assigned territory.
• Ensure achievement of monthly, quarterly, and annual sales targets.
• Execute sales strategies and plans within the territory.
• Recommend tactical actions to meet revenue goals.
• Distributor Engagement & Performance Management
• Build and maintain strong relationships with existing distributors.
• Drive recurring sales and ensure consistent billing cycles.
• Support distributor performance through regular reviews and engagement.
• Coordinate with distributors for order planning, scheme execution, and inventory alignment.
• Understanding the pain points and expectations of the business.
• Mastering the art and science of asking, listening, and conversing with the distributors, channel partners, etc. with an aim to understand both expressed and latent needs.
• Business Network Expansion
• Onboard new outlets, increase distributor/retailer awareness, and manage distribution width and depth.
• Recommend initiatives that support territory-level growth and drive commercial outcomes.
• Identify, engage, and onboard potential distributor/retail partners as per business plans.
• Initiative and Proactivity
• Identifying opportunities, issues, and proactively acts and follows through on work activities to capitalize or resolve them.
• Act on opportunities that enhance sales and customer satisfaction.
• Recognizes useful and relevant contacts; approaches them accordingly to obtain benefit for his/her organization.

Authorities:

• NA