Business Development Manager, Agri SaaS and ERP

Job Title: Business Development Manager, Agri SaaS and ERP
Company: PanApps
Location: India (Remote), with occasional domestic and international travel
Experience: 3 to 6 years

About the Role

PanApps builds PanAgro, an agribusiness ERP platform used by large plantation organisations in India and internationally for over a decade. We are expanding the platform into a portfolio of SaaS and ERP products for agribusinesses of every size. We are hiring a Business Development Manager to drive growth across Indian and international markets. The role combines hands-on selling with shaping and executing go-to-market strategy.

Roles and Responsibilities

Business Development and Sales

• Prospect and build a qualified pipeline of agribusiness clients, including plantations, estates, cooperatives, exporters and agri-enterprises.
• Own the full sales cycle: prospecting, discovery, demonstrations, pilots, proposals, negotiation and closure.
• Run consultative discovery with operations, finance, IT and ownership stakeholders, and match client needs to the right product.
• Deliver product demonstrations based on the client's actual operating scenarios.
• Plan and manage pilots with defined success criteria, and convert them into paid contracts.
• Prepare proposals, quotations and commercial terms with the pre-sales and product teams. Contribute to RFP and tender responses.
• Develop early adopter and reference clients into case studies and testimonials.
• Relay client feedback and market gaps to the product team.
• Maintain CRM records and report weekly on pipeline, forecast and deal progress.
• Meet targets for pipeline, pilots and revenue.

Required Qualifications

• Bachelor's degree in business, agriculture, engineering or a related field. An MBA is an advantage.
• 3 to 6 years in B2B business development or sales for a software product, including at least 2 years selling ERP or comparably complex enterprise software. Experience limited to simple CRM or transactional SaaS does not qualify.
• Proven experience selling to both Indian and international clients.
• Track record of closing multi-stakeholder deals involving demos, pilots or proofs of concept.
• Hands-on exposure to GTM planning, market entry or campaign execution.
• Understanding of business workflows such as inventory, procurement, costing, payroll inputs and approvals.
• Strong written and spoken English.
• Willingness to travel, including to remote plantation areas and overseas markets.

Desired Qualifications

• Experience with agri ERP, farm management or agritech platforms.
• Knowledge of plantation crops such as tea, coffee, rubber, spices, palm oil, others.
• Market exposure to East Africa, South and south-east Asia, EU, or Latin America.
• Familiarity with agri compliance and certification standards such as EUDR, Rainforest Alliance, Fairtrade and organic.
• Experience with both product-led SaaS and enterprise sales.