Business Development Executive

Company: Avon Alloys Pvt. Ltd.
Industry: Aluminium Wire Rods | Non-Ferrous Metals | Electrical & Cable Industry
Location: Delhi NCR
Department: Sales & Business Development
Employment Type: Full-Time
Experience: 23 Years (Preferred)

About Avon Alloys

Avon Alloys Pvt. Ltd. is an established aluminium wire rod manufacturing company with over two decades of industry experience. We specialize in commercial-grade aluminium wire rods, including our FineDraw and UltraClean product offerings, serving cable manufacturers, conductor manufacturers and other electrical-industry customers.

As part of our long-term growth strategy, we are expanding our domestic customer base, strengthening key accounts and exploring opportunities in advanced aluminium and electrical products.

We are looking for an ambitious, commercially driven Business Development professional who can identify new opportunities, establish strong customer relationships and independently contribute to the company's growth.

Key Responsibilities

1. New Business Development

• Identify and acquire new customers across India for aluminium wire rods.
• Target cable manufacturers, conductor manufacturers, wire-drawing units, transformer wire manufacturers and other relevant industrial consumers.
• Generate qualified leads through market research, industrial visits, LinkedIn, industry directories and referrals.
• Convert prospective customers into active, repeat buyers.
• Build and maintain a structured pipeline of potential customers.

2. Customer Acquisition & Relationship Management

• Schedule and conduct meetings with procurement heads, purchase managers, plant heads and key decision-makers.
• Understand customer requirements, technical specifications, monthly consumption and existing suppliers.
• Coordinate sample submissions, product trials and commercial negotiations.
• Develop long-term relationships with new and existing customers.
• Identify opportunities to increase Avon's share of customers' total aluminium rod requirements.

3. Market Expansion

• Identify high-potential industrial clusters and untapped markets across India.
• Develop new territories and establish Avon as a preferred supplier.
• Monitor competitor activity, pricing, new manufacturing facilities and market developments.
• Identify emerging applications and potential customers for EC-grade and alloy aluminium rods.

4. Sales Execution & Commercial Coordination

• Prepare quotations and negotiate commercial terms within approved company policies.
• Coordinate with production, logistics, quality and finance teams for smooth order execution.
• Ensure proper documentation of enquiries, quotations, trials and customer approvals.
• Support timely collections and compliance with approved credit limits.
• Escalate customer complaints and coordinate timely resolution.

5. Strategic Business Development

• Identify opportunities in aluminium conductors, electrical cables and related downstream products.
• Develop relationships with EPC contractors, electrical infrastructure companies and large industrial buyers.
• Gather market intelligence to support Avon's future manufacturing expansion plans.
• Assist management with market feasibility studies and new product launches.

6. Reporting & CRM Management

• Maintain accurate customer information, meeting records and sales opportunities in CRM.
• Submit weekly pipeline reports and monthly business development reviews.
• Track customer conversion, repeat orders, lost opportunities and competitor activity.
• Provide demand forecasts and market feedback to management.

Required Qualifications

• Bachelor's degree in Business Administration, Marketing, Engineering or a related field.
• 3–8 years of B2B industrial sales or business development experience.
• Experience in aluminium, non-ferrous metals, cables, conductors, electrical products or industrial raw materials is strongly preferred.
• Established relationships with cable and conductor manufacturers will be an advantage.
• Strong negotiation, communication and relationship-building skills.
• Willingness to travel extensively for customer meetings across India.
• Proficiency in MS Excel, CRM systems and professional business communication.

Key Performance Indicators (KPIs)

Performance will be evaluated on:

1. Number of qualified new customers identified.
2. Number of customer meetings conducted.
3. Number of product trials initiated and successfully completed.
4. Number of new customers converted into repeat buyers.
5. Incremental monthly sales tonnage generated.
6. Gross contribution from new business.
7. Customer retention and repeat-order frequency.
8. Receivables performance and adherence to credit policies.
9. CRM accuracy and sales pipeline development.

What We Offer

• Opportunity to work with an established aluminium manufacturing company.
• Direct exposure to senior management and strategic business development initiatives.
• Significant opportunities for professional growth as the company expands.
• Performance-linked incentives based on business generated and commercial results.
• Opportunity to develop new markets and build long-term industrial relationships.

How to Apply

Interested candidates may share their updated resume with Avon Alloys Pvt. Ltd. through the company's official recruitment channel.

Position Objective: To develop new markets, acquire profitable customers and establish long-term business relationships that contribute to Avon's sustainable growth.Role & responsibilities