Business Development Executive

JOB DESCRIPTION FOR BUSINESS DEVELOPMENT EXECUTIVE (BDE)

ICAT Design & Media College, (Chennai / Bangalore / Hyderabad)

About ICAT:http://www.icat.ac.in/

ICAT Design & Media College is a leading institution focused on creative education and industry-oriented programmes in areas such as Animation, VFX, Game Design, UI/UX,Visual Communication, Fashion Design, Interior Design and other creative-media disciplines.

• We are looking for an Fresher or Experienced and result-oriented Business Development Executive to join our ICAT campus and support our student admissions and counselling function.

Position Details

Particulars Details

• Designation - Business Development Executive
• Location - Chennai / Bangalore / Hyderabad
• Department - Admissions / Marketing
• Employment Type - Full-Time
• Experience - Fresher, 1-2 Years
• Qualification - Any Bachelors and post degree (BA, BBA, B.Com, B.Sc, BCA, BE) MBA / PGDMA
• Reporting To - Campus Head

Job Summary: We are looking for energetic, target-oriented, and customer-focused

professionals to join our Admissions & Business Development team. The role involves generating student admissions, counselling prospective students and parents, conducting outreach activities, building institutional partnerships, and achieving enrolment targets for

Image Creative Education and ICAT Design & Media College.

Key Responsibilities:

• Generate admissions through walk-ins, enquiries, referrals, and digital leads.
• Counsel prospective students and parents regarding career opportunities, courses,curriculum, and placements.
• Follow up with enquiries through calls, emails, WhatsApp, and personal meetings.
• Conduct career guidance sessions, seminars, workshops, and educational presentations.

• Visit schools, colleges, coaching centres, and educational institutions to build relationships and generate leads.
• Organize and participate in education fairs, exhibitions, campus activities, and promotional events.
• Coordinate with the Marketing team for lead generation campaigns and conversion activities.
• Maintain accurate student enquiry records in CRM/ERP.
• Develop strong relationships with educational consultants, and corporate partners.
• Provide timely reports on enquiries, conversions, revenue, and market feedback.
• Support admission documentation and onboarding processes.
• Stay updated on industry trends, competitor activities, and new educational programs.

Outreach & Marketing Support

• Participate in school and college visits, seminars, workshops, education fairs and open-house activities.
• Support marketing initiatives for generating quality student enquiries.
• Conduct programme presentations and career-awareness sessions.
• Develop relationships with schools, colleges and career counsellors.
• Support local admission and promotional activities in ICAT Campus.

Preferred Candidate Profile:

• Excellent verbal and written communication skills in English and the local language.
• Passionate about counselling students and helping them build successful careers.
• Self-motivated with a positive attitude and strong interpersonal skills.
• Willingness to travel for school visits, educational events, and business development activities.
• Ability to work in a target-driven environment.

What We Expect From You:

• Take ownership of the assigned territory/campus and continuously identify new admission opportunities.
• Achieve admission and revenue targets through effective lead conversion and follow-up.
• Convert enquiries into admissions through strong counselling, communication, and relationship-building skills.
• Build a strong local network with schools, colleges, consultants, corporates, and other educational institutions.
• Drive outreach activities through school/college visits, seminars, career guidance sessions, fairs, and events.

• Work closely with the Marketing and Academic teams to improve lead quality, conversion, and student experience.
• Maintain accurate CRM/ERP records and provide timely updates on leads, conversions, revenue, and market activities.
• Demonstrate initiative, energy, and accountability in achieving business goals.
• Understand and promote ICAT/ICE programmes effectively, including course structure, career opportunities, and placement prospects.
• Be willing to travel and actively engage with the market to generate new leads and strengthen institutional relationships.

Interested candidate may share their updated resume to [email removed]