Business Development Executive

About the Role

TechBulls has built a Loan Origination System (LOS) designed to help lending businesses streamline and improve their loan origination processes. Were looking for a driven, target-oriented Business Development Executive who can take this product to the market and build a strong pipeline of potential customers.

This is a high-outbound, product-focused sales role. Your day will involve cold calling prospective customers, identifying decision-makers, running targeted LinkedIn and email campaigns, following up consistently, and generating qualified opportunities for product demonstrations.

Were looking for someone who enjoys the hustle of outbound sales, is comfortable picking up the phone, and knows that building a strong pipeline takes research, persistence, and consistent execution.

What Youll Do

1. Outbound Sales & Cold Calling

• Make a high volume of outbound calls to prospective customers and decision-makers.
  
• Identify and connect with key stakeholders such as founders, CEOs, CTOs, business heads, lending heads, and technology leaders at banks, NBFCs, fintech companies, and other lending institutions.
  
• Introduce TechBulls LOS product, communicate its value proposition, and generate interest among potential customers.
  
• Qualify prospects based on their business requirements, existing lending systems, challenges, and potential fit for the product.
  
• Follow up persistently with prospects and convert initial conversations into qualified meetings and product demos.
  

2. LinkedIn & Email Campaigns

• Build targeted prospect lists using LinkedIn Sales Navigator and other prospecting tools.
  
• Execute structured LinkedIn outreach campaigns, including connection requests, personalised messages, and follow-ups.
  
• Plan and run outbound email campaigns to engage relevant decision-makers.
  
• Personalise messaging based on the prospects role, company profile, and potential business challenges.
  
• Experiment with different messaging, subject lines, and outreach sequences to improve response and conversion rates.
  
• Maintain consistent follow-ups across calls, emails, and LinkedIn.
  

3. Lead Research & Pipeline Development

• Research and identify banks, NBFCs, fintech companies, and other organisations that could benefit from a Loan Origination System.
  
• Identify relevant decision-makers and map key stakeholders within target accounts.
  
• Build and maintain a healthy pipeline of prospects at different stages of engagement.
  
• Track lead sources, outreach activity, responses, meeting conversions, and follow-up actions.
  
• Keep CRM records updated and ensure no qualified opportunity is lost due to poor follow-up.
  

4. Product Positioning & Opportunity Qualification

• Develop a clear understanding of TechBulls LOS product, its capabilities, and the business problems it addresses.
  
• Communicate the products value proposition confidently without needing to be a technical expert.
  
• Ask relevant discovery questions to understand a prospects lending workflow, pain points, and current technology setup.
  
• Coordinate product demonstrations and discovery meetings with the senior business and technical teams.
  
• Capture prospect requirements, objections, and feedback to help improve sales messaging and product positioning.
  
• Work with the senior team to move qualified opportunities through the sales pipeline.
  

5. Reporting & Performance Management

• Meet daily, weekly, and monthly targets for calls, outreach, follow-ups, qualified leads, and meetings booked.
  
• Maintain accurate activity and opportunity records in the CRM.
  
• Share regular updates on outreach performance, lead quality, conversion rates, and pipeline progress.
  
• Identify what is working, test new approaches, and continuously improve outreach effectiveness.
  

What Were Looking For

Must-have

• 2-5 years of experience in B2B sales, business development, inside sales, or outbound lead generation.
  
• Strong cold-calling skills and the confidence to initiate conversations with senior decision-makers.
  
• Excellent verbal and written communication skills.
  
• Experience running outbound campaigns through LinkedIn and email.
  
• A target-driven mindset with the discipline to maintain consistent daily outreach activity.
  
• Strong follow-up skills, resilience, and the ability to handle rejection without losing momentum.
  
• Good research skills and the ability to identify relevant prospects and decision-makers.
  
• Comfort working with CRMs, spreadsheets, and sales reporting tools.
  
• A proactive attitude and the ability to work independently with minimal hand-holding.
  

Good to have

• Experience selling SaaS products, lending technology, fintech solutions, or enterprise software.
  
• Exposure to banks, NBFCs, digital lending companies, or financial services.
  
• Familiarity with LinkedIn Sales Navigator, Apollo, Instantly, or similar prospecting and outreach platforms.
  
• Experience managing multi-touch outbound campaigns across calls, email, and LinkedIn.
  
• Familiarity with AI tools such as ChatGPT or Claude for prospect research and outreach personalisation.