Business Development Executive

1. Job Purpose

To strengthen the market presence of Maarga Mindcare Centre, Gurgaon, by developing

relationships with General Practitioners (GPs), General Physicians, clinics, and other relevant

healthcare professionals. The role will focus on executing ATL (Above-the-Line) and BTL (Below-theLine) marketing activities, generating patient referrals, increasing patient footfall, and supporting the

overall growth of the centre.

2. Key Responsibilities

A. Doctor Relationship Management

* Build and maintain professional relationships with GPs, General Physicians, clinics, and

relevant healthcare professionals across Gurgaon.

* Conduct regular field visits to introduce and promote Maarga Mindcare Centre's services.

* Develop referral networks to improve patient awareness, consultations, and appropriate

referrals to the centre.

* Follow up with doctors and referral partners to strengthen engagement and referral activity.

B. ATL and BTL Marketing Activities

* Plan and execute BTL activities, including community outreach programmes, health

awareness camps, local promotional activities, and awareness sessions.

* Support ATL campaigns, local advertising, branding initiatives, and promotional events.

* Identify opportunities to improve the visibility and awareness of Maarga Mindcare Centre in

Gurgaon.

* Coordinate with the central marketing team for campaign execution and promotional

material.

C. Business Development and Patient Acquisition

* Identify potential referral partners and new business opportunities within the assigned

territory.

* Generate qualified patient enquiries and referral leads through doctor outreach and local

marketing initiatives.

* Work closely with the centre's team to support appointment conversion and patient footfall.

* Explore partnerships with clinics, community organisations, and other relevant healthcare

stakeholders.

D. Reporting and Performance Monitoring

* Maintain daily field visit reports and doctor databases.

* Track leads, referrals, campaign performance, and patient footfall generated through

outreach activities.

* Prepare weekly and monthly performance reports.

* Work towards achieving assigned business development and marketing targets.

3. Candidate Profile

* Graduation is mandatory in any discipline.

* 14 years of experience in healthcare marketing, hospital business development, doctor

relationship management, or field sales is preferred.

* Candidates with an existing network of GPs and General Physicians in Gurgaon will have an

advantage.

* Strong communication, interpersonal, networking, and presentation skills.

* Willingness to travel extensively within Gurgaon for field visits and promotional activities.

* Proactive, self-motivated, and comfortable working in a target-driven environment.

* A strong hunger to succeed, learn quickly, take ownership, and deliver measurable results.

* Prior experience in mental healthcare promotion or hospital marketing will be an added

advantage.

4. Key Performance Indicators (KPIs)

* Number of doctors and referral partners engaged.

* Growth in qualified patient referrals and enquiries.

* Patient footfall generated through marketing activities.

* Number and effectiveness of ATL and BTL campaigns executed.

* Development of new referral channels and local partnerships.

* Achievement of monthly business development targets.

* Quality and consistency of field reporting and follow-ups.

5. Compensation and Benefits

* Monthly Salary: 30,000–45,000, based on experience and suitability.

* Travel reimbursement and other benefits as per company policy.

* Performance-linked incentives, if applicable, as per company policy.

6. Ideal Candidate

A graduate with strong field execution skills, excellent networking abilities, and a go-getter attitude

who can build doctor relationships, execute ATL and BTL activities, and contribute to increasing

patient footfall at Maarga Mindcare Centre, Gurgaon.

The ideal candidate should have a strong hunger to succeed, take ownership of assigned targets,

and demonstrate the ability to convert marketing efforts into measurable business outcomeRole & responsibilities