Business Development Executive

Job Description:
Healthcare SaaS & Medical Software
Company: Graticare Technologies Private Limited
Department: Sales & Business Development
Experience: 2-5 Years
Job Type: Full-Time
Location: Uttar Pradesh

About Graticare
Graticare Technologies Private Limited provides digital radiology solutions, including
DICOM imaging software, PACS, and teleradiology workflow management for hospitals,
diagnostic centres, and healthcare providers. Our solutions help healthcare organizations
streamline medical imaging workflows and improve operational efficiency.

Job Summary
We are looking for a motivated and target-oriented Sales Executive to promote and sell
Graticare's healthcare software solutions to hospitals, diagnostic centres, radiology
clinics, and other healthcare providers.
The ideal candidate should have experience in medical representative sales, healthcare
product sales, medical equipment sales, healthcare IT, SaaS, or software sales. The
candidate will be responsible for identifying potential customers, generating leads,
conducting product demonstrations, converting prospects into customers, and building
long-term business relationships.

Key Responsibilities
Identify and approach potential customers, including hospitals, diagnostic centres,
imaging centres, radiology clinics, and healthcare organizations.
Promote and sell Graticare's DICOM imaging software, PACS, teleradiology
solutions, and related healthcare software products.
Generate new business through field visits, cold calling, email, WhatsApp, referrals,
and online lead generation.
Meet radiologists, hospital administrators, diagnostic centre owners, lab managers,
and other decision-makers to understand their requirements.
Conduct product presentations and software demonstrations to explain product
features, benefits, pricing, and business value.
Develop and maintain a strong sales pipeline and follow up with prospective
customers regularly.
Convert qualified leads into paying customers and achieve monthly and quarterly
sales targets.
Build and maintain long-term relationships with existing customers to generate
renewals, referrals, and additional sales.
Understand customer requirements and coordinate with technical teams for
product demonstrations, installations, and onboarding.
Prepare quotations, commercial proposals, sales reports, and customer follow-up
records.
Monitor competitor products, market trends, customer feedback, and new
business opportunities.
Maintain accurate records of leads, meetings, follow-ups, and sales conversions in
the CRM or designated reporting system.
Travel locally or regionally for customer meetings and field sales activities when
required.

Required Skills and Experience
2-5 years of experience in sales, preferably in one or more of the following areas:
Medical Representative (MR) / pharmaceutical sales
Medical equipment and diagnostic equipment sales
Healthcare software or hospital management software sales
SaaS and subscription-based software sales
PACS, RIS, HIS, LIS, DICOM, or teleradiology sales
B2B sales and business development
Strong communication, presentation, negotiation, and closing skills.
Ability to identify decision-makers and build relationships with doctors,
radiologists, hospital owners, and diagnostic centre management.
Experience in lead generation, follow-ups, customer meetings, and achieving sales
targets.
Ability to explain software products and their business benefits in simple language.
Self-motivated, target-driven, and comfortable with field sales and customer visits.
Basic computer knowledge and familiarity with email, spreadsheets, CRM tools,
and online communication platforms.
Preferred Qualifications
Graduate in any discipline; a background in business, life sciences, pharmacy,
healthcare management, or IT will be an advantage.
Existing contacts with hospitals, diagnostic centres, radiologists, or healthcare
providers will be preferred.
Experience selling subscription-based software, annual licenses, cloud solutions,
or recurring-revenue products will be an added advantage.
Understanding of radiology workflows, medical imaging, PACS, or teleradiology is
desirable.

Key Performance Indicators (KPIs)
Monthly sales revenue and achievement of assigned sales targets.
Number of qualified leads generated and customer meetings conducted.
Product demonstrations completed and conversion rate.
Number of new hospitals and diagnostic centres onboarded.
Follow-up efficiency and sales pipeline management.
Customer retention, renewals, and referral generation.
Accuracy of sales reports and CRM updates.

Ideal Candidate
The ideal candidate is a confident sales professional with experience in medical,
healthcare, or software sales who can build relationships with healthcare decision-makers
and convert business opportunities into revenue. Candidates with Medical Representative
experience who are interested in transitioning into healthcare SaaS sales are also
encouraged to apply.
Compensation
Salary: As per experience and industry standards, with performance-based incentives.
.