Business Development Executive

ROLE OVERVIEW

Business Development Head, Kochi, Kerala

We are looking for a proactive and result-oriented Business Development Executive to drive B2B business

development for corporate events. The role will focus on identifying and prospecting potential corporate clients, generating qualified leads, initiating conversations with decision-makers, presenting Showrider's event solutions and converting opportunities into business. The ideal candidate should have strong B2B prospecting skills, familiarity with digital sales tools and platforms, and the ability to independently build and manage a corporate prospect pipeline.

KEY RESPONSIBILITIES

B2B Prospecting & Lead Generation: Identify and prospect potential corporate clients across relevant industries and build a consistent pipeline of qualified B2B opportunities. Research companies, identify relevant decision-makers and develop targeted prospect lists based on Showrider's corporate event offerings.

Data Sourcing & Market Research: Source and validate prospect information through LinkedIn, company websites, business databases, social media and other relevant platforms. Research target companies, their business activities, key contacts and potential event requirements to support focused outreach.

Outbound Business Development: Initiate conversations with prospective clients through email, LinkedIn, phone calls and other relevant communication channels. Develop personalised outreach approaches that create interest in Showrider's corporate event capabilities and generate opportunities for further discussions.

LinkedIn & Social Selling: Use LinkedIn effectively for prospect identification, decision-maker research, connection building and professional outreach. Monitor relevant company and industry activities across social media and digital platforms to identify potential business opportunities and engagement points.

Sales Communication & Follow-up: Communicate professionally with prospects, understand their requirements and maintain consistent follow-up throughout the sales cycle. Build relationships with prospective clients and ensure that qualified opportunities are progressed systematically.

CRM & Sales Pipeline Management: Maintain accurate prospect and lead information in the CRM and ensure that all business development activities, follow-ups, conversations and opportunity stages are updated regularly. Track the sales pipeline and maintain clear visibility of upcoming actions and potential opportunities.

Proposal & Internal Coordination:Coordinate with the internal teams to understand client requirements and support the preparation of appropriate proposals, presentations and event solutions. Ensure that relevant client information and requirements are clearly communicated to the concerned teams.

AI Tools & Sales Technology: Use relevant AI tools, sales automation platforms and digital productivity tools to improve prospect research, lead generation, outreach, communication, data analysis and overall business development efficiency.

Business Development Platforms: Utilise platforms such as Apollo, HubSpot, Lusha and other relevant sales intelligence and CRM tools for prospecting, contact discovery, lead management and sales pipeline development.

Market & Competitor Research: Monitor corporate event trends, target industries, competitor activities and potential business opportunities to identify new markets, prospects and avenues for corporate event business.

KEY DELIVERABLES / ACCOUNTABILITIES

The Business Development Executive will be responsible for consistently building a qualified B2B prospect pipeline, generating new corporate business opportunities, maintaining accurate prospect data, conducting structured outreach and follow-ups, and progressing qualified leads through the sales process.

The role is also accountable for maintaining CRM discipline, achieving agreed business development activity and lead-generation targets, and ensuring effective coordination of qualified opportunities with the internal team.