Business Development Executive

Key Responsibilities:

• Conduct comprehensive market research to identify potential leads and target markets for B2B events
• Implement a variety of lead generation strategies, such as cold calling, email marketing, social media outreach, and attending networking events
• Engage with prospects to ascertain their needs and provide information about our products/services
• Evaluate leads and maintain the lead database for accurate tracking and reporting
• Collaborate closely with the sales team to enhance lead conversion and ensure smooth handover of qualified leads
• Continuously monitor industry trends, competitor activities, and customer feedback to refine lead generation tactics for B2B events

Requirements:

• Bachelor's / Master's degree in marketing / business, or a related field (preferred)
• Proven experience in lead generation or sales support roles
• Strong communication and interpersonal skills
• Familiarity with social media platforms and online marketing strategies
• Excellent organisational and time management skills
• Goal-oriented and self-motivated