Business Development Executive

Responsibilities

Cold Calling & Outbound Prospecting

• Execute structured B2B and B2C cold calling and outbound campaigns across the UK.
• Engage business owners, CFOs, Finance Directors, Accountancy Practice Owners, Partners and senior decision-makers.
• Research prospects before outreach; deliver relevant, value-led conversations and handle objections confidently.
• Identify buying signals, generate qualified appointments and maintain disciplined follow-up.

Tailored Business Email Outreach

• Create personalized, research-driven business emails based on company profile,industry and business requirements.
• Develop structured outreach and follow-up sequences across introduction, valueproposition, meeting request and re-engagement.
• Coordinate email, calling and LinkedIn activity as a multi-touch prospectingstrategy.
• Continuously improve messaging using response and conversion data.

Appointment Setting

• Generate qualified appointments with B2B and B2C prospects and relevant decision-makers.
• Conduct preliminary qualification before scheduling meetings.
• Ensure requirements, meeting notes and next steps are accurately captured.
• Focus on quality and conversion of appointments rather than meeting volume alone.

Lead Generation & Qualification

• Build targeted UK prospect lists using LinkedIn Sales Navigator, ZoomInfo, Apollo,ACCA directories, Clay, Trumpet, Rocks and other relevant platforms.
• Research, validate, enrich and segment accounts and decision-makers.
• Qualify prospects on need, fit, authority, timing, potential value and engagement.
• Progress prospects through: Lead Engaged Prospect Qualified Lead