Business Development Executive

Reporting to: Sales Manager

Experience Requirements:

• 3-5 years of proven experience in Business Development, Lead Generation, Telemarketing, Inside Sales, or Outbound Sales.
• Strong experience in high-volume cold calling and appointment setting.
• Excellent verbal communication, articulation, active listening, and persuasive selling skills.
• Demonstrated ability to overcome objections and engage senior-level decision-makers.
• Experience using CRM tools for lead and pipeline management.
• Self-motivated, target-oriented, and resilient in handling rejection.
• Strong organizational and time management skills with the ability to manage multiple prospects simultaneously.

Duties and Responsibilities:

• Execute high-volume outbound cold calls to a targeted list of prospective clients to generate initial interest.
• Proactively contact leads generated through marketing campaigns as well as self-sourced prospects through research.
• Present and explain product features, benefits, and value propositions to prospective customers.
• Identify customer needs, qualify prospects, and assess their interest in the company's products and services.
• Schedule qualified product demonstrations, introductory calls, and face-to-face meetings for the sales team.
• Successfully navigate gatekeepers and connect directly with key decision-makers.
• Handle objections effectively, address client concerns, and nurture cold leads into qualified sales opportunities.
• Maintain accurate CRM records, including call notes, contact details, lead qualification/disqualification reasons, and follow-up activities.
• Manage the sales pipeline efficiently to ensure timely follow-ups and maximum conversion.

Key Personal Skills and Attributes:

• Team player.
• Detail orientated and hands on.
• Excellent oral and written communication skills.
• Comfortable presenting to customers.
• Passionate desire to offer outstanding customer service.
• Able to understand and anticipate customer needs.
• Self-Motivating, enthusiastic, self-confident.
• Can be counted on to go the extra mile.
• Commercially minded.
• Is able to prioritise workload and multi-task in a fast-paced environment.
• Open and adaptable to change.
• Creative problem-solving ability.

• Excellent reasoning and analytical ability.
• Impeccable personal integrity and ethics.
• Proven track record of consistently achieving lead generation or appointment-setting targets.