Business Development Executive

Role & responsibilities

• Lead Generation & Admissions: Counsel prospective students and parents, answer queries, and convert inquiries into actual admissions.
• Digital & Social Media Marketing: Run online campaigns, manage social media pages (Facebook, Instagram, LinkedIn), and improve website visibility using SEO.
• Content Creation: Write blogs, design brochures, draft email newsletters, and create promotional videos highlighting academic programs.
• Event Coordination: Organize and host campus tours, webinars, open houses, and education fairs.
• Market Research: Analyze competitor strategies, local education trends, and target audience needs to adjust outreach plans

Preferred candidate profile

• Education: A bachelor's degree in Marketing, Business Administration, Mass Communication, or a related field.
• Skills: Strong verbal and written communication, public speaking, and basic data analysis for campaign reports.
• Experience: 0 to 5 years of hands-on experience in digital marketing, public relations, or student counseling within the education sector.

Perks and benefits

Performance Bonuses & Commission: Direct cash incentives or variable pay based on reaching specific student enrollment targets, lead conversion metrics, or campaign milestones.

Paid Time Off (PTO): Standard annual leave, sick leave, and paid holidays.

Travel Allowances: Covered fuel costs, travel reimbursements, or company vehicles for visiting schools, attending education fairs, and managing off-site events.