Business Development Executive

Role & responsibilities

• Own and grow the B2B HoreCa portfolio by acquiring, managing, and expanding key hotel, restaurant, and caf accounts.
• Develop and execute a strong sales strategy to drive consistent revenue growth and market penetration.
• Build senior-level relationships with F&B heads, procurement leaders, chefs, and decision-makers to drive long-term partnerships.
• Lead end-to-end sales cycles including product presentations, commercial negotiations, contract closures, and renewals.
• Take complete ownership of account profitability with a clear focus on margins, costs, and P&L performance.
• Drive business expansion through upselling, cross-selling, and repeat orders from existing clients.
• Ensure seamless post-sales execution by coordinating with supply chain, finance, and operations teams.
• Proactively resolve client escalations and ensure high levels of customer satisfaction and retention.
• Own monthly and quarterly targets with disciplined pipeline management, forecasting, and follow-ups.
• Maintain strong MIS, dashboards, and reporting to provide visibility to leadership on performance and opportunities.
• Identify market trends, competitor activity, and customer insights to continuously refine the sales approach.

Preferred candidate profile

• 5+ years of B2B sales experience, preferably within F&B, FMCG, or allied industries.

• Proven track record of managing large or strategic accounts and closing high-value deals.

• Strong commercial acumen with hands-on experience in negotiations, pricing, and margin management.

• Ability to independently manage end-to-end account ownership with minimal supervision.

• Excellent stakeholder management and communication skills, with confidence at senior client levels.

• Strategic thinker with a hands-on execution mindset.

• Comfortable working in a fast-paced, high-accountability environment with ownership for results.