Business Development Executive

JOB DESCRIPTION – MARKETING EXECUTIVE

Elegance Healthcare, Surat

Position: Marketing Executive
Department: Marketing & Business Development
Location: Surat, Gujarat
Employment Type: Full-Time
Reporting To: Management / Marketing Head

About Elegance Healthcare

Elegance Healthcare is a multi-speciality healthcare group offering services in cosmetic and plastic surgery, cosmetic dermatology and lasers, diabetic foot and ulcer care, men's health, dental care, obesity management, hair restoration, and medical education through Elegance Vidhyalaya.

We are looking for an energetic, presentable and result-oriented Marketing Executive who can develop doctor referrals, hospital and corporate relationships, patient outreach activities, camps, events and digital marketing coordination.

Key Responsibilities

1. Doctor & Hospital Referral Marketing

- Visit physicians, diabetologists, endocrinologists, surgeons, dermatologists and other referring doctors.
- Introduce Elegance Healthcare services and specialists.
- Develop and maintain relationships with doctors, clinics and hospitals.
- Regularly follow up with referring doctors.
- Maintain a database of doctors and referral sources.
- Share relevant clinical services, educational material and updates with doctors.
- Identify opportunities for CME programs, doctor meetings and collaborations.

2. Diabetic Foot & Ulcer Clinic Marketing

- Promote diabetic foot screening and limb-salvage services.
- Develop relationships with diabetologists, physicians, surgeons and hospitals.
- Organize diabetic foot screening camps in societies, industries, villages and healthcare institutions.
- Coordinate awareness programs regarding diabetic neuropathy, foot ulcers, footwear and amputation prevention.
- Support marketing activities for Elegance Diabetic Foot & Ulcer Clinic franchises.

3. Cosmetic & Aesthetic Services Marketing

- Promote cosmetic surgery, dermatology, laser and hair-restoration services.
- Develop relationships with salons, gyms, wellness centres and other relevant businesses.
- Coordinate patient-awareness events and promotional campaigns.
- Assist the digital team in identifying high-demand treatments and patient queries.

4. Corporate & Institutional Tie-Ups

- Approach companies, industries, schools, colleges, clubs and associations.
- Develop health-check-up and employee wellness collaborations.
- Arrange diabetic foot screening, dental, skin, obesity and other health camps.
- Explore institutional partnerships and long-term healthcare tie-ups.

5. Camps, CME & Event Management

- Identify locations and partners for health camps.
- Coordinate venue, doctors, staff, equipment and promotional material.
- Organize doctor CMEs, workshops, patient awareness programs and promotional events.
- Generate registrations and attendance for Elegance Healthcare and Elegance Vidhyalaya programs.
- Follow up with participants after events.

6. Elegance Vidhyalaya & Doctor Training Programs

- Promote workshops, fellowships and training programs for doctors.
- Contact plastic surgeons, dermatologists and other eligible doctors.
- Manage prospective delegate databases.
- Follow up through calls, WhatsApp and email.
- Coordinate conference, workshop and industry sponsorship activities.

7. Digital Marketing Coordination

The executive does not necessarily need to personally design or edit content but should coordinate with the digital marketing team.

Responsibilities include:

- Suggesting topics for reels, videos and advertisements.
- Coordinating doctors for video shoots.
- Collecting patient testimonials after appropriate consent.
- Coordinating Meta Ads, Google Ads and social-media campaigns with the marketing team/agency.
- Monitoring leads generated from digital campaigns.
- Ensuring leads receive timely calls and follow-up.
- Sharing field feedback with the content and advertising teams.

8. Lead Management & Conversion

- Maintain records of leads received from campaigns, camps and referrals.
- Coordinate with receptionist/counsellor for lead follow-up.
- Track enquiry → appointment → consultation → procedure conversion.
- Identify reasons for lost leads.
- Re-contact prospective patients where appropriate.
- Prepare weekly lead and conversion reports.

9. Field Marketing

The position requires regular fieldwork.

The candidate should be comfortable with:

- Doctor visits
- Hospital visits
- Corporate visits
- Society activities
- Camps
- Medical association meetings
- Industry meetings
- Travel within Surat and surrounding South Gujarat areas

Occasional outstation travel may be required.

Daily Work Expectations

A typical day may include:

Morning: Review leads and previous-day follow-ups
→ Doctor/Hospital/Corporate visits
→ Camp or event coordination
→ Referral-source follow-up
→ Marketing-team coordination
→ Lead and appointment tracking
→ Daily activity reporting

Candidate Profile

Qualification

Preferred:

- MBA / PGDM in Marketing
- BBA / B.Com / Graduate with healthcare marketing experience
- Hospital Administration / Healthcare Management qualification

Candidates with strong healthcare field-marketing experience may be considered irrespective of degree.

Experience

Preferred: 1–5 years

Experience in any of the following will be an advantage:

- Hospital marketing
- Healthcare marketing
- Pharmaceutical field sales
- Medical devices
- Diagnostic centres
- Cosmetic/aesthetic clinics
- Dental chains
- Doctor relationship management

Required Skills

- Excellent communication skills
- Gujarati and Hindi communication essential
- Working knowledge of English
- Strong interpersonal and relationship-building skills
- Confident personality and professional presentation
- Good follow-up skills
- Basic knowledge of Excel/Google Sheets
- WhatsApp and social-media familiarity
- Ability to work independently in the field
- Target-oriented approach
- Basic understanding of healthcare ethics and patient confidentiality

Preferred Characteristics

We are looking for someone who is:

Energetic • Honest • Disciplined • Presentable • Relationship-Oriented • Target-Driven • Comfortable with Fieldwork • Good at Follow-up

Key Performance Indicators – KPI

Performance will be evaluated based on:

1. Number of productive doctor visits
2. New referring doctors developed
3. Active referring doctors maintained
4. Hospital and corporate tie-ups
5. Camps organized
6. Patient leads generated
7. Qualified appointments generated
8. Lead-to-consultation conversion
9. Referrals generated
10. Workshop/CME registrations
11. Follow-up completion rate
12. Marketing database growth
13. Monthly revenue contribution
14. Reporting discipline

Suggested Monthly Activity Targets

Indicative targets can include:

- 100–150 doctor/hospital visits
- 15–25 new meaningful doctor connections
- 5–10 institutional/corporate meetings
- 2–4 camps or awareness activities
- Regular follow-up with existing referral partners
- Weekly lead-conversion review
- Monthly marketing performance report

Final targets may vary according to assigned department and territory.

Reporting Structure

The Marketing Executive should maintain:

Daily:
Visits + leads + follow-ups + outcomes

Weekly:
Doctor referral report + lead conversion + upcoming activities

Monthly:
New referral sources + active referrals + camps + conversions + revenue contribution + next-month action plan

Growth Opportunity

A high-performing Marketing Executive may grow into:

Senior Marketing Executive → Business Development Manager → Marketing Manager → Regional Marketing/Franchise Development Manager

Elegance Healthcare offers an opportunity to develop multiple healthcare verticals rather than working with a single speciality.

Primary Goal of the Position

To build a strong and ethical referral, outreach and marketing network that increases patient awareness, qualified enquiries, doctor relationships and sustainable patient footfall across Elegance Healthcare.