Business Development Executive-Sales & Marketing

About Pattumart

Pattumart is a B2B kids wear business focused on supplying stylish, comfortable, and commercially viable kids wear to retailers, resellers, wholesalers, distributors, boutiques, and online sellers.

We are looking for a Business Development Executive Sales & Marketing who can take ownership of both B2B sales and digital demand generation. The role requires a combination of sales expertise, marketing knowledge, digital marketing capabilities, AI-assisted content creation, and a strong understanding of B2B customer acquisition.

The candidate should be someone who actively looks for new ways to generate demand, experiment with marketing strategies, create high-performing advertising creatives, and convert digital enquiries into B2B sales.

Job Summary

The Business Development Executive will be responsible for:

• Generating and converting B2B leads.
• Developing new retailers, resellers, wholesalers, distributors, and online sellers.
• Managing B2B sales channels such as IndiaMART.
• Planning and executing Meta and Google marketing initiatives for B2B lead generation.
• Creating and testing engaging Meta ad creatives using AI tools.
• Developing social media content and campaigns to create B2B demand.
• Building a structured and scalable sales funnel from marketing to conversion.
• Using automation, remarketing, WhatsApp, CRM, and other tools to nurture leads.
• Researching new sales strategies, digital marketing techniques, and customer acquisition opportunities.
• Analysing campaign and sales performance and continuously improving conversion.
• Contributing directly to B2B revenue and customer acquisition targets.

Key Responsibilities

1. B2B Lead Generation & Sales

• Identify and generate potential B2B customers through online and offline channels.
• Target retailers, wholesalers, resellers, distributors, boutiques, and online sellers.
• Build and maintain a database of prospective B2B customers.
• Research new customer segments, markets, territories, and business opportunities.
• Contact and qualify leads based on business potential and purchase intent.
• Conduct sales calls, WhatsApp conversations, email communication, and online presentations.
• Explain products, pricing, MOQ, margins, offers, and other B2B benefits.
• Handle customer objections and negotiate effectively.
• Follow up systematically and convert qualified leads into customers.
• Develop strategies to improve the lead-to-order conversion rate.

2. Meta Ads & AI Creative Development

The candidate must have a strong interest in and practical ability to create high-quality Meta advertising creatives using AI tools.

Responsibilities include:

• Develop creative concepts for Facebook and Instagram advertisements targeting B2B customers.
• Create ad creatives using AI-powered image, video, copywriting, and design tools.
• Use AI tools to generate:
• Product advertisement images.
• B2B promotional creatives.
• Product showcase videos.
• Reels and short-form videos.
• Offer and campaign creatives.
• Ad copy and headlines.
• Different creative variations for A/B testing.
• Convert product images and product information into attractive advertising content.
• Experiment with different creative styles, messaging, hooks, offers, and CTAs.
• Create multiple variations of creatives and analyse which versions generate better engagement and leads.
• Stay updated with new AI tools and techniques for advertising and content creation.
• Work independently on creating and testing creatives rather than depending entirely on a graphic designer.
• Maintain a library of high-performing creatives and identify patterns that improve campaign performance.

Preferred AI & Creative Skills

Experience or strong interest in tools such as:

• ChatGPT
• Gemini
• Midjourney
• Adobe Firefly
• Canva AI
• CapCut AI
• Runway
• Other AI image, video, design, and content-generation tools

The candidate does not need expertise in every tool. However, the ability and willingness to learn and experiment with AI tools is essential.

3. Digital Marketing & Demand Generation

• Plan and execute digital marketing activities focused on B2B customer acquisition.
• Develop campaigns that create awareness, generate enquiries, and drive sales.
• Identify relevant B2B audiences for kidswear products.
• Plan campaigns around products, new collections, offers, wholesale opportunities, and seasonal demand.
• Monitor campaign performance and optimise based on results.
• Work with the marketing/content team to develop campaign assets.
• Use remarketing to reconnect with prospects who have previously interacted with the brand.
• Explore new digital channels for B2B demand generation.

4. Google Ads

• Support and manage B2B-focused Google Ads campaigns.
• Research keywords related to kidswear wholesale, suppliers, manufacturers, resellers, and B2B purchasing.
• Understand search intent and identify high-value keywords.
• Develop and test ad copies and landing-page approaches.
• Monitor impressions, clicks, leads, conversion rate, cost per lead, and ROI.
• Continuously optimise campaigns based on performance.

5. IndiaMART & B2B Platforms

• Manage and actively utilise IndiaMART as a B2B lead-generation channel.
• Respond quickly to incoming enquiries.
• Maintain and improve product listings.
• Optimise product titles, descriptions, images, keywords, and other listing elements.
• Track IndiaMART enquiries, follow-ups, conversions, and sales.
• Identify high-performing products and categories.
• Explore additional B2B platforms and marketplaces.
• Develop strategies to increase sales generated through B2B platforms.

6. Social Media Marketing

• Develop social media initiatives specifically designed to attract B2B customers.
• Plan content around products, wholesale opportunities, new arrivals, offers, margins, and business benefits.
• Create engaging reels, posts, product videos, and promotional creatives.
• Use AI tools to improve the speed and quality of content production.
• Monitor engagement, enquiries, leads, and conversions generated through social media.
• Identify content formats and topics that generate the highest B2B interest.
• Continuously experiment with new social media strategies.

7. Sales Funnel & Automation

Develop a structured sales funnel that moves customers from awareness to purchase:

Ad/Content Enquiry Lead Qualification Nurturing Sales Follow-up Order Repeat Purchase

The candidate will:

• Map and improve the complete B2B customer journey.
• Identify opportunities to automate repetitive sales and marketing activities.
• Use CRM, WhatsApp, email, forms, remarketing, and other tools for lead nurturing.
• Develop structured follow-up processes.
• Create automated or scheduled follow-ups wherever practical.
• Segment leads based on customer interest and buying potential.
• Use remarketing campaigns to re-engage prospects.
• Track conversion at every stage of the funnel.
• Reduce unnecessary manual work while maintaining effective customer communication.

8. Sales Strategy & Business Development

• Continuously research new sales strategies and B2B customer acquisition methods.
• Study competitors, pricing, offers, advertising, content, and customer acquisition strategies.
• Identify new customer segments and untapped markets.
• Suggest new B2B sales channels and partnerships.
• Develop innovative sales campaigns and promotional ideas.
• Test new approaches and measure their effectiveness.
• Identify opportunities for cross-selling, upselling, and repeat purchases.
• Present practical and data-backed growth ideas to management.

9. Customer Relationship Management

• Build strong relationships with B2B customers.
• Understand customer requirements and purchasing patterns.
• Maintain regular communication with active customers.
• Follow up with inactive customers and identify reactivation opportunities.
• Encourage repeat purchases.
• Collect customer feedback and communicate relevant insights to management.
• Maintain accurate customer and sales records.

Essential Skills

Sales & Business Development

• Strong interest and aptitude in sales and business development.
• Lead generation and lead conversion skills.
• Excellent communication and negotiation skills.
• Strong follow-up and relationship-building skills.
• Ability to work towards and achieve sales targets.
• Understanding of B2B customer behaviour.

Digital Marketing

• Good understanding of Meta Ads and Google Ads.
• Knowledge of social media marketing and digital lead generation.
• Understanding of advertising funnels and customer acquisition.
• Ability to analyse campaign performance and improve ROI.
• Knowledge of remarketing and lead-nurturing strategies.

AI & Creative Content

• Strong interest in using AI for marketing and advertising.
• Ability to create Meta ad creatives using AI tools.
• Ability to create AI-generated images, videos, reels, ad copy, and promotional content.
• Good understanding of what makes an advertisement visually attractive and commercially effective.
• Ability to write effective advertising hooks, headlines, CTAs, and promotional messages.
• Willingness to continuously learn new AI tools and creative techniques.
• Ability to quickly convert a marketing idea into an actual creative or campaign concept.

Analytical & Strategic Skills

• Ability to analyse campaign and sales data.
• Understanding of metrics such as CPL, CAC, CTR, conversion rate, ROAS, and ROI.
• Ability to identify problems in the sales funnel.
• Strong market and competitor research skills.
• Creative problem-solving ability.
• Willingness to experiment, test, measure, and improve.

Required Qualifications

• Bachelor's degree in Business Administration, Marketing, Commerce, Management, or a related field.
• 0-3 years of experience in Business Development, B2B Sales, Sales & Marketing, Digital Marketing, or a related role preferred.
• Experience in e-commerce, fashion, kidswear, retail, wholesale, or B2B business is an advantage.
• Practical knowledge of Meta, Google, IndiaMART, and social media platforms is preferred.
• Strong interest in AI-based marketing and content creation.

Desired Candidate Profile

The ideal candidate is not someone who only waits for leads and follows a fixed sales process.

We are looking for someone who:

• Thinks like a salesperson and a marketer.
• Can identify where potential customers are and how to reach them.
• Has the creativity to develop new advertising ideas.
• Can use AI tools to quickly create and test marketing creatives.
• Is comfortable experimenting with Meta Ads and digital campaigns.
• Understands that good marketing must ultimately contribute to sales.
• Is proactive, target-oriented, and commercially minded.
• Continuously studies new sales and marketing strategies.
• Takes ownership of results rather than simply completing assigned tasks.
• Is comfortable testing ideas, analysing results, and changing strategies when something does not work.
• Has a strong interest in building a scalable, technology-enabled B2B sales system.