Business Development Executive (Outbound Sales)

Company Description SmartInfo Care Solutions (SICS) is a comprehensive design and technology partner focused on helping businesses thrive in the digital age. The company collaborates with clients to develop cutting-edge digital products that enhance customer engagement and business performance. SICS also delivers smart, high-value communication strategies to keep brands relevant and competitive. Team members work in a dynamic environment that combines creativity, technology, and business insight to drive meaningful results for clients.

Key Responsibilities

- Conduct outbound prospecting via cold calling, cold emailing, and LinkedIn outreach to generate new business leads

- Research and identify target companies/decision-makers aligned with our ideal customer profile (ICP)

- Build and manage a structured outreach cadence (multi-touch email sequences, LinkedIn connection/follow-up flows, call scripts)

- Qualify leads based on defined criteria and schedule discovery calls/demos for the closing team (or independently, if closing is also part of scope)

- Maintain accurate and up-to-date records in the CRM (leads, activities, pipeline stage, notes)

- Track and report on outreach metrics: response rates, meetings booked, conversion rates

- Continuously test and refine messaging, subject lines, and outreach scripts based on performance data

- Stay current on industry trends to identify new market segments or verticals worth targeting

- Collaborate with marketing/leadership to align outreach messaging with brand positioning

Required Skills

- 2–5 years of proven experience in B2B outbound sales, lead generation, or SDR/BDR roles

- Hands-on experience with cold calling, cold emailing, and LinkedIn-based prospecting

- Must have working experience with Apollo (mandatory); familiarity with other outreach/sequencing tools (e.g., Lemlist, Mailshake, HubSpot, Salesforce) is a plus

- Strong written and verbal communication skills — able to craft compelling, concise outreach messages

- Resilience and consistency — comfortable with rejection and high-volume outreach

- Good understanding of sales funnel stages and lead qualification frameworks (e.g., BANT, MEDDIC — nice to have)

- Self-starter mindset with strong time management and organizational skills.

Qualifications

• Candidates should possess strong skills in New Business Development and Lead Generation.
• Candidates should possess excellent Communication skills, including clear verbal and written interaction with clients and internal teams.
• Proven experience in outbound sales or business development, preferably in technology, digital services, or related sectors.
• Ability to work with targets, manage a sales pipeline, and use CRM or sales tracking tools effectively.
• Strong interpersonal skills, resilience, and a proactive approach to identifying opportunities and solving problems.
• Bachelor's degree in Business, Marketing, or a related field, or equivalent practical experience.