Business Development Executive(Edtech MBA, BCA, MCA, Be fresher apply)

Business Development Executive EdTech

Job Title

Business Development Executive – EdTech

Department

Sales & Business Development

Experience

0–3 years in EdTech sales, inside sales, business development, counselling, telecalling, or customer acquisition.

Job Purpose

The Business Development Executive will be responsible for generating leads, counselling prospective students, converting leads into admissions, achieving revenue targets, and maintaining strong follow-up with prospective and existing customers.

Key Responsibilities

1. Lead Generation

• Generate and follow up with leads through calls, WhatsApp, CRM, digital campaigns, references, and other channels.
• Understand the prospect's career goals, educational background, skills, and requirements.
• Maintain a healthy lead pipeline in the CRM.

2. Student Counselling & Sales

• Explain courses, training programs, certifications, career opportunities, fees, and batch schedules.
• Conduct counselling calls and meetings with prospective students.
• Identify the appropriate course based on the student's requirements.
• Handle objections related to fees, course duration, placement, online/offline mode, etc.
• Convert qualified leads into admissions.

3. Revenue Achievement

• Achieve assigned monthly admission and revenue targets.
• Maintain daily calling, follow-up, and conversion targets.
• Focus on improving lead-to-admission and enquiry-to-admission conversion ratios.
• Track pending and high-potential leads and ensure timely follow-up.

4. Follow-up Management

• Follow up with interested candidates through calls and WhatsApp.
• Maintain systematic follow-up schedules.
• Reconnect with old, inactive, and lost leads where appropriate.
• Ensure no qualified lead remains unattended.

5. CRM Management

• Update every lead interaction in the CRM.
• Maintain accurate lead stages and follow-up dates.
• Record reasons for lost leads.
• Prepare daily sales activity reports.

6. Coordination

• Coordinate with trainers regarding course details, demos, batches, and student requirements.
• Coordinate with the admissions and operations teams for enrolment.
• Coordinate with finance for payment-related information.
• Ensure smooth handover of converted students to the relevant team.

Daily Activities

ActivityDaily ResponsibilityNew Lead CallsContact new leads promptlyFollow-upsFollow up with existing prospectsCounsellingConduct course/career counsellingDemo CoordinationSchedule demos/sessionsAdmissionsConvert qualified prospectsCRMUpdate all interactionsLost Lead AnalysisRecord reason for non-conversionReportingSubmit daily sales report