Business Development Executive (BDE)

Softtouch Paints is looking for an energetic and result-driven Business Development Executive

to expand our footprint in the paint industry. In this role, you will be responsible for driving on-

field sales, building strategic network partnerships, acquiring new clients, and achieving regional

target goals.

Key Responsibilities

• Field Sales & Market Expansion: Visit hardware and paint retail shops, interior

designers, architects, contractors, and builders to promote and sell Softtouch Paints

products.

• Dealer & Distributor Network: Identify, onboard, and appoint new dealers and

distributors within your assigned territory to expand market reach.

• Lead Generation & Conversion: Build a database of prospective clients, generate sales

leads, secure orders, and ensure timely payment collections.

• Promotional Events & Engagements: Plan, organize, and execute local marketing

initiatives, including painter meets, contractor meets, and dealer events to boost brand

visibility and sales volume.

• Target Achievement & Travel: Consistently meet and exceed individual sales targets.

Travel across assigned locations, cities, and neighboring regions as required by business

needs.

• Client Relationship Management: Maintain strong long-term relationships with

existing trade partners, handle client follow-ups, and ensure customer satisfaction

Perks and benefits

Health insurance, Annual bonus