Business Development Executive B2B & D2C(Sales Marketing & IT Service)

Job Description: Business Development Executive (B2B Sales, Digital Marketing & IT Services)

Job Title: Business Development Executive (BDE)
Department: Sales & Business Development
Industry: Digital Marketing / IT Services / D2C
Experience: 1-3 years
Employment Type: Full-time
Work Location: Vaishali Sec-1

Salary: 25k to 40k in-hand (Other incentives)

About the Role

We are looking for a proactive, target-driven Business Development Executive to drive business growth through B2B lead generation, client acquisition, and relationship management. The ideal candidate should have experience in selling digital marketing services, website development, or IT solutions, with strong communication, negotiation, and closing skills.

The candidate will be responsible for identifying potential clients, understanding their business requirements, presenting tailored service solutions, and converting prospects into long-term customers. Experience working with digital marketing agencies, D2C brands, e-commerce businesses, or IT service providers will be an added advantage.

Key Responsibilities

1. Lead Generation & Prospecting

• Identify and research potential B2B clients, including D2C brands, e-commerce businesses, startups, SMEs, and growing enterprises.
• Generate qualified leads through cold calling, email outreach, LinkedIn, online research, and other prospecting channels.
• Build and maintain a strong pipeline of potential clients and identify new business opportunities.
• Connect with founders, business owners, marketing heads, and other key decision-makers.

2. Sales & Client Acquisition

• Conduct discovery calls and client meetings to understand business goals, challenges, and marketing requirements.
• Pitch relevant services, including performance marketing, paid advertising, social media marketing, website development, and conversion rate optimization (CRO).
• Prepare customized proposals, presentations, quotations, and commercial offers based on client requirements.
• Manage the complete sales cycle, from initial outreach and follow-ups to negotiation and deal closure.
• Achieve assigned sales targets, revenue goals, and client acquisition objectives.

3. Pipeline & CRM Management

• Maintain accurate records of leads, client interactions, follow-ups, proposals, and sales opportunities.
• Regularly update the sales pipeline and CRM to track deal progress and conversion rates.
• Ensure timely follow-ups with prospects to improve conversion and minimize lead drop-offs.
• Monitor sales performance and provide regular updates on pipeline status and business opportunities.

4. Client Relationship Management

• Build strong, long-term relationships with clients to encourage repeat business, renewals, and referrals.
• Coordinate with internal teams, including marketing, creative, and technical teams, to ensure smooth onboarding and service delivery.
• Identify opportunities for upselling and cross-selling additional services.
• Gather client feedback and support ongoing account growth and customer satisfaction.

5. Market Research & Business Growth

• Research market trends, competitor offerings, and potential customer segments.
• Identify opportunities to expand the client base and improve sales performance.
• Share market insights and client feedback with internal teams to improve service offerings and sales strategies.

Required Skills & Qualifications

• 13 years of experience in B2B sales, business development, client acquisition, or service-based sales.
• Experience in a digital marketing agency, IT services company, website development company, or related industry is preferred.
• Strong understanding of B2B lead generation, sales prospecting, client pitching, and deal closure.
• Excellent verbal and written communication, presentation, and negotiation skills.
• Ability to understand client requirements and recommend suitable service solutions.
• Experience in preparing proposals, quotations, and sales presentations.
• Proficiency in managing sales pipelines, maintaining client records, and conducting consistent follow-ups.
• Familiarity with CRM tools, LinkedIn prospecting, email outreach, and cold calling.
• A target-oriented mindset with the ability to work independently and manage multiple prospects.
• Graduate in any discipline; a background in business, marketing, or management is preferred.

Preferred Experience

Candidates with experience in any of the following will be given preference:

• Selling performance marketing and paid advertising services.
• Selling social media management and digital marketing packages.
• Selling website development, e-commerce website solutions, or IT services.
• Working with D2C brands, e-commerce businesses, startups, and SMEs.
• Managing end-to-end B2B sales cycles and achieving revenue targets.
• Generating business through outbound sales, LinkedIn outreach, and cold calling.

Key Performance Indicators (KPIs)

Performance will be evaluated based on:

• Number of qualified leads generated.
• Discovery calls and client meetings conducted.
• Proposals shared and follow-ups completed.
• Lead-to-client conversion rate.
• New clients acquired and revenue generated.
• Achievement of monthly and quarterly sales targets.
• Client retention, repeat business, and upselling opportunities.

Ideal Candidate Profile

We are looking for someone who is confident in approaching new clients, comfortable with outbound sales, skilled at presenting service offerings, and capable of converting business opportunities into revenue. The ideal candidate should demonstrate ownership of the sales process, consistent follow-up discipline, and a genuine interest in helping businesses grow through digital solutions.

If you are passionate about B2B sales, enjoy building client relationships, and want to contribute directly to business growth, we would appreciate hearing from you.

Interested candidates can share their resume at the email address below: [email removed]

Regards,

HR Department

BER SERVICES PVT LTD

Perks and benefits

Provident fund, Health insurance, Employee state insurance, Festive Bonus, Sales incentives, Leave encashment