Business Development Associate

JOB DESCRIPTION
AG GEN-X UK MARKET
Business Development Executive UK Market
UK Business Development B2B Sales ¢ Lead Generation ¢ Invoice Finance
Job Location
Employment Type
Department
Market
India Office Based
Full Time
Business Development / International Sales
United Kingdom
Industry
Business Finance / Invoice Finance
13 Years in B2B Sales, Lead Generation or UK Calling Preferred
UK Business Hours
Experience
Working Hours
Role Overview
The Business Development Executive will be responsible for identifying and engaging UK business owners, directors
and senior decision-makers through outbound telephone and email outreach. The role will focus on creating interest,
understanding basic business funding requirements, qualifying opportunities and arranging qualified meetings for the
UK-based funding team. The position is primarily a business development and opportunity-generation role; full training
will be provided on invoice finance and relevant funding solutions.
Key Responsibilities
¢ UK Outbound Business Development: Make structured outbound calls to UK businesses and speak professionally
with business owners, directors, finance directors and other senior decision-makers. Introduce AG Gen-X and establish
a relevant commercial conversation.
¢ Lead Qualification: Understand the prospect's business profile, current funding arrangements and potential
requirements; ask effective discovery questions and identify businesses that may benefit from reviewing their existing
finance facilities.
¢ Appointment Setting: Arrange qualified meetings or calls between suitable prospects and the UK-based funding team.
Ensure appointments are properly qualified and relevant information is captured before handover.
¢ Email Outreach & Follow-Up: Send personalised, professional follow-up emails, maintain structured follow-up
schedules and consistently work warm prospects until they are converted, disqualified or otherwise closed.
¢ Objection Handling: Handle common objections professionally, communicate value clearly, and demonstrate good
judgement regarding when to continue a conversation and when to move on.
¢ CRM & Pipeline Management: Maintain accurate records of calls, conversations, follow-ups, qualified prospects,
meetings and outcomes in the CRM. Ensure pipeline information remains current and complete.
¢ Business Operations & Reporting: Track daily activity and provide regular reporting on calls, meaningful
conversations, qualified opportunities, meetings booked, follow-up activity and opportunities generated for the funding
team.
AG Gen-X ¢ Bespoke Solutions For Better World
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JOB DESCRIPTION
AG GEN-X ¢ UK MARKET
Key Performance Indicators (KPIs)
¢ Outbound calls made and meaningful conversations achieved
¢ UK business owners / decision-makers contacted
¢ Qualified prospects generated
¢ Meetings booked and meeting attendance
¢ Follow-up activity and pipeline discipline
¢ Quality and accuracy of CRM records
¢ Opportunities generated for the UK funding team
What We Are Looking For
¢ 13 years of experience in B2B sales, business development, lead generation, inside sales or telecalling.
¢ Experience contacting UK businesses is highly desirable.
¢ Excellent spoken English with a clear, confident and professional telephone manner.
¢ Comfortable speaking with business owners, directors and senior decision-makers.
¢ Strong email writing, listening, questioning and follow-up skills.
¢ Confident making cold calls and handling rejection without losing professionalism.
¢ Ability to conduct a genuine business conversation rather than simply reading from a script.
¢ Commercially aware, organised, target-oriented and comfortable working with CRM systems.
Advantageous Experience
Experience in invoice finance, invoice discounting, factoring, asset-based lending, business loans, commercial
finance, banking, financial services, FinTech, B2B recruitment, UK lead generation or UK business development will
be an advantage. Finance experience is not essential. Full training will be provided on products, funding concepts
and the outreach process.
Product & Market Training
Selected candidates will be trained on the fundamentals of invoice finance, invoice discounting, factoring, asset
finance, business loans, working capital finance and other relevant UK business funding solutions. The role is focused
on business development and opportunity generation rather than providing regulated financial advice.
Working Hours
The role will operate around UK business hours from India. Candidates should be comfortable working UK-aligned
shifts, with timings adjusted where required for UK daylight-saving changes and business requirements.
What AG Gen-X Offers
¢ Competitive fixed salary with performance-based incentives.
¢ Structured training on UK business finance and invoice finance.
¢ Sales scripts, prospect information, email templates and CRM/sales tools.
¢ Direct exposure to a UK-focused business development environment and UK-based funding team.
¢ Career progression within international sales, business development and account management.
¢ Opportunity to grow with a new international business vertical.
Ideal Candidate
The ideal candidate is confident, commercially minded, persistent and professional, with the ability to build rapport
quickly and speak naturally with UK business owners. A strong candidate should enjoy creating opportunities, asking
the right questions, handling objections and maintaining disciplined follow-up.
Selection Process
Shortlisted candidates may be asked to complete a communication assessment and a short role-play involving a cold
call to a UK business owner. The assessment will focus on call opening, rapport building, discovery questions,
objection handling and appointment setting.
Note: This job description is a general outline of the role and responsibilities and may be modified based on the evolving
business requirements of AG Gen-X.
AG Gen-X ¢ Bespoke Solutions For Better World
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Perks and benefits

Sales incentives