Business Development - ADAS AND ARAS

Job Description Business Development | ADAS & ARAS

Company: Sterling Tools Limited (STL)
Location: Bangalore / Pune / Delhi
Reporting to: Director
Experience: 8–12 years

Key Responsibilities

1. Business Development & Revenue Growth

• Develop and execute sales strategies for revenue, profitability and market share.
• Identify new business opportunities with Automotive OEMs, Tier-1 suppliers, EV manufacturers, CV manufacturers and mobility solution providers.
• Build sales pipeline and drive opportunity conversion.
• Lead RFQ, RFI and commercial proposal activities.
• Develop annual and long-term growth plans.

2. Key Account Management

• Manage strategic customer relationships.
• Act as primary commercial interface between customers and internal teams.
• Understand customer product roadmaps and identify ADAS technology deployment opportunities.
• Drive customer satisfaction, retention and executive-level engagement.

3. OEM & Automotive Industry Engagement

• Build relationships with OEM/Tier-1 decision-makers.
• Promote ADAS portfolio, engineering capabilities and technology solutions.
• Track industry trends, regulations and competition.
• Represent the company at trade shows, industry forums and customer events.

4. Strategic Sales Planning

• Develop market penetration strategies for Passenger Vehicles, Commercial Vehicles, Off-Highway and EV segments.
• Analyze market trends, competitors and customer requirements.
• Support product positioning, pricing and Go-to-Market (GTM) plans.

5. Commercial & Contract Management

• Lead commercial negotiations and contract finalization.
• Achieve target margins.
• Manage sales forecasting, budgeting and business planning.
• Monitor contract execution and customer commitments.

6. Cross-Functional Coordination

• Coordinate with R&D, Program Management, Product Management, Finance and Operations.
• Support technical evaluations, product demonstrations, pilots and validation.
• Transition awarded projects from sales to execution.
• Handle customer concerns and escalations.

7. Team Leadership

• Lead and mentor Sales/BD professionals.
• Build customer-centric sales culture.
• Develop CRM and sales processes.
• Coach teams on consultative and solution-based selling.

Candidate Profile

• Qualification: B.E./B.Tech in Electronics, Electrical, Automotive, Mechanical, Mechatronics, CS or related field.
• MBA/PGDM: Sales, Marketing, Business Management or Strategy preferred.
• Experience: 8–12 years managing OEM/Tier-1 customer relationships.
• Strong exposure to Automotive Electronics, ADAS, Autonomous Driving, Embedded Systems, Vehicle Safety Systems or Mobility Solutions.
• Experience in large-value B2B sales and business development.
• Strong communication, presentation, stakeholder management and influencing skills.

Preferred industries: ADAS Technology, Automotive Electronics, Autonomous Vehicle Technology, Automotive OEMs, Tier-1 Automotive Suppliers, Automotive Software & Embedded Systems.