Business Analyst

About Vedantu Vedantu is one of India’s leading EdTech companies, transforming the way students learn through live online interactive classes. We are looking for a highly organized and proactive Executive Assistant to support senior leadership in driving strategic initiatives and day-to-day operations.

Roles and Responsibilities

• Data Extraction and Management
• Understand and familiarize with data sources (Sales, Marketing, Lead Funnels and Engagement data )
• Integrate data from multiple sources.
• Develop automated data pipelines using Python/Airflow/dbt
• Data Validation
• Perform regular data quality checks for missing, duplicate, or inconsistent data
• Write reusable validation scripts in Python
• Document all data quality issues
• Data Visualization
• Create interactive dashboards using Tableau or Metabase
• Present data visuals in a narrative format aligned with business goals
• Insight Generation
• Define and track KPIs (conversion rates, engagement metrics)
• Monitor trends over time (enrollment rates, sales drops, revenue growth)
• Perform cohort analysis to understand retention and lead lifecycle patterns
• Deliver actionable recommendations to stakeholders
• Collaboration & Documentation
• Maintain clear documentation for datasets, processes, and findings
• Work closely with business leaders, campaign managers, and project managers

Good to Have

• Advanced Analytics
• Predictive insights on user churn, performance, and content preferences (product, lead source)
• User segmentation analysis by city, course type, or engagement metrics
• Domain & Growth Mindset
• Continuous learning in analytics, EdTech, and data visualization trends
• Experience with version-controlled dataset management using Git

Skills

• Programming & Querying: SQL (optimized for performance), Python
• Data Engineering Tools(Good to have): Apache Airflow, dbt, ETL processes
• Visualization Tools: Tableau, Metabase
• Analytical Techniques: anomaly detection, cohort analysis, Insights generation