Business Analyst

Business Analyst Growth & Business Intelligence

Business MIS | Analytics | Growth Insights | Commercial Intelligence

Location

Bengaluru

Reporting To

Sr. VP & Business Head

Experience

46 years

Employment Type

Full-time

About Deeksha Vedantu

Deeksha Vedantu is an education-focused organisation helping students achieve academic excellence through an integrated approach to school education, board preparation and competitive examinations. As the organisation continues to scale, data and analytics will play an increasingly important role in understanding business performance, identifying opportunities, improving decision-making and driving profitable growth.

Role Overview

We are looking for a Business Analyst – Growth & Business Intelligence who will work closely with the Head of Growth and act as a key analytical partner to the growth and business teams.

The role will bring together data from sales, marketing, admissions, finance, operations and other business functions; develop meaningful MIS and dashboards; identify trends and anomalies; analyse business performance; and present insights in a simple, actionable manner.

This is not simply an MIS reporting role. The expectation is to move from Data Information Insight Action. The person should be able to answer not only “What happened?”, but also “Why did it happen?”, “What does it mean?” and “What should we do about it?”

Key Responsibilities

1. Business MIS & Performance Reporting

• Own and manage regular business MIS and reporting for the Head of Growth and leadership team.
• Develop dashboards covering leads, enquiries, counselling, admissions, conversions, revenue, sales productivity, marketing performance, centre/campus performance, geography, product/course performance and budget vs actuals.
• Ensure reports are accurate, timely, simple and actionable.

2. Sales & Admissions Analytics

• Analyse the complete Lead Qualified Lead Counselling Application Admission Revenue funnel.
• Identify funnel drop-offs, conversion gaps, sales productivity issues, counsellor performance, campus/geography performance, lead quality, lead ageing and follow-up effectiveness.
• Highlight areas where intervention is required.

3. Marketing Analytics

• Work closely with digital marketing and marketing teams to evaluate the effectiveness of marketing investments.
• Analyse lead volumes, lead quality, CPL, cost per qualified lead, CAC, campaign/channel performance, geography-wise performance and lead-to-admission conversion.
• Connect marketing data with sales/admission data wherever possible.
• Move analysis beyond lead volumes towards the actual contribution of marketing investments to admissions and revenue.

4. Growth Analytics

• Work closely with the Head of Growth to identify opportunities for business growth.
• Analyse market/geography growth, campus performance, product/course potential, funnel leakage, customer segments, lead-source quality and resource allocation opportunities.
• Proactively identify patterns and opportunities rather than waiting for questions to be asked.

5. P&L & Commercial Analysis

• Develop a working understanding of the business P&L and key commercial drivers.
• Analyse revenue, gross contribution, marketing costs, sales costs, centre/campus costs, student acquisition cost, revenue per student, contribution per student and budget vs actuals.
• Help leadership understand the relationship between revenue, acquisition cost, operating cost, contribution and profitability.
• The candidate is not expected to be a finance specialist but should be commercially comfortable.

6. Data Consolidation & Dashboarding

• Bring together data from multiple sources and create a consistent view of business performance.
• Work with relevant teams to improve data quality, KPI definitions, reporting consistency and data availability.
• Build dashboards and automate recurring reports wherever practical.

7. Data Analysis & Insight Generation

• Go beyond reporting to identify meaningful business insights.
• Diagnose the drivers behind changes in admissions, leads, conversion, revenue and productivity.
• Translate large amounts of data into clear management insights and practical recommendations.

8. Business Reviews & Management Presentations

• Prepare dashboards, reports and presentations for weekly business reviews, monthly performance reviews, AOP reviews, sales reviews, marketing reviews, campus reviews and leadership meetings.
• Present information in a simple and visually intuitive manner.
• Communicate complex analysis clearly to stakeholders who may not be data specialists.

9. Forecasting & Planning

• Support revenue, admission, lead and conversion forecasting.
• Support marketing budget planning, sales target planning and scenario analysis.
• Identify gaps between plan and actual performance and highlight corrective actions.

10. Ad-hoc Business Analysis

• Act as an analytical problem-solver for the Head of Growth and leadership team.
• Structure ambiguous business questions and answer them using data.
• Examples include understanding campus underperformance, market investment priorities, lead-source scaling, conversion changes and the financial impact of business decisions.

Key Performance Indicators

• Accuracy and timeliness of MIS
• Quality and usefulness of dashboards
• Data integrity and reporting discipline
• Quality of business insights generated
• Identification of growth opportunities
• Improvement in decision-making through analytics
• Forecast accuracy
• Speed of response to business questions
• Adoption of dashboards/reports by business stakeholders
• Contribution to growth and profitability initiatives

Candidate Profile

Must Have

• 4–6 years of experience in Business Analytics, Business Intelligence, MIS Analytics, Growth Analytics or a similar role.
• Strong proficiency in Advanced Excel.
• Strong analytical and logical thinking.
• Ability to work with large datasets and identify patterns and trends.
• Experience building MIS and management dashboards.
• Strong understanding of sales and marketing funnels.
• Ability to translate data into business insights.
• Strong presentation and communication skills.
• Ability to work independently and manage multiple analytical requirements.
• Strong attention to detail and data accuracy.

Technical Skills

• Strong proficiency in Advanced Excel, including Pivot Tables, Power Query, lookups and advanced formulas.
• Strong capability in data cleaning, consolidation, dashboard creation and data visualisation.
• Working knowledge of one or more of Power BI, Tableau, SQL or Google Looker Studio.
• Experience with CRM analytics or business reporting systems is an advantage.

Preferred Background

• Experience in EdTech, education, consumer internet, D2C, retail, telecom, BFSI, high-volume sales organisations or multi-location businesses.
• Experience working closely with a Growth, Sales, Marketing or Business Head.

The Ideal Candidate

We are looking for someone who is analytical, logical, business-minded, insight-oriented, commercially aware, detail-oriented, proactive and a clear communicator. The ideal candidate does not stop at reporting numbers; they look for the story behind the numbers and connect analysis with practical recommendations.

What Success Looks Like

Within the first 6–12 months, the successful candidate should establish a reliable and easy-to-understand business intelligence and MIS framework for the Growth function. Leadership should be able to quickly answer: Where are we? What is changing? Why is it changing? Where are the opportunities? Where are the risks? What action should we take?

The person should become a trusted analytical partner to the Sr. VP & Business Head and an important part of the organisation’s decision-making process.

Contact: Chaitra K ,[phone removed], [email removed]