Business Analyst - Media Domain

About Cybage

Cybage Software Pvt. Ltd. is a technology consulting is a technology consulting organization specializing in outsourced product engineering services. As a leader in technology & product engineering space, Cybage works with some of the worlds largest Independent Software Vendors (ISVs). Our solutions are focused on modern technologies and are enabled by a scientific, data-driven system called Decision Mines for Digital Excellence

Key Responsibilities

Product Discovery & Requirement Analysis

- Collaborate with business stakeholders, customers, and leadership teams to understand product vision and business objectives.

- Gather, analyze, and document functional and non-functional requirements.

- Understand customer pain points and translate them into scalable product features.

- Conduct gap analysis and recommend product enhancements.

- Define business workflows, use cases, and process improvements.

Product Ownership

- Own and manage the product backlog.

- Define and prioritize Epics, Features, and User Stories.

- Create detailed acceptance criteria and ensure development teams clearly understand requirements.

- Work closely with engineering teams throughout the product development lifecycle.

- Participate in sprint planning, backlog grooming, sprint reviews, and retrospectives.

- Ensure product deliverables align with business goals and customer expectations.

AdTech Domain Expertise

- Understand and document requirements related to:

o Retail Media Platforms

o Commerce Media Networks

o Programmatic Advertising

o Real-Time Bidding (RTB)

o Supply Side Platforms (SSP)

o Demand Side Platforms (DSP)

o Ad Exchanges

o OpenRTB Integrations

o Header Bidding Solutions

o Prebid Server and Prebid Adapters

o Audience Targeting

o Campaign Management

o Ad Serving and Monetization

o Reporting and Analytics

Technical & Integration Responsibilities

- Work with architects and engineering teams to define technical requirements.

- Support integrations with DSPs, SSPs, Ad Exchanges, and third-party advertising platforms.

- Understand API specifications and integration workflows.

- Participate in solution design discussions and technical reviews.

- Review API documentation and data flow diagrams.

- Assist QA teams in defining test scenarios and validating business requirements.

Agile Delivery

- Act as the bridge between business and engineering teams.

- Facilitate requirement workshops and stakeholder discussions.

- Manage and maintain requirements in Jira.

- Track feature progress and ensure timely delivery.

Stakeholder Management

- Communicate effectively with product managers, engineers, architects, and business stakeholders.

- Present product updates and roadmap discussions.

- Resolve requirement ambiguities and conflicting priorities.

- Drive consensus across cross-functional teams.