Business Analyst - Customer Loyalty

Job Role :

• To define, develop & support analytical solutions, along with extracting insights from data for improving business decisions of various retail functions (Ex. Marketing, Merchandising, Retail etc.) in all business units of Landmark Group (LMG).
• The recruit will be directly working with the on-shore Analytics team and with key business stakeholders of retail functions in each business unit to understand their business problems around merchandising and help deliver data driven decision making.
• Analyze data to evaluate existing decisions framework and apply analytical techniques to discover meaningful patterns.
• Develop and support sophisticated & innovative analytical solutions that generate actionable insights by utilizing diverse information.
• Provide high-end consulting to functional teams to help them sharpen their business strategy.
• Keep abreast of industry trends and emerging methodologies to continuously improve skill set.
• Contribute to knowledge sharing and improve team productivity through training/documentation of best practices.
• Candidate should be ready to work from office for 2 to 3 days in a week (in hybrid model)
• Exposure to Azure Databricks (Good to have)
• Experience in Power BI (Good to have).

Preferred candidate profile :

• Bachelors or masters degree in any quantitative discipline (B.Tech/M.Tech in Computer Science/IT preferred) Candidates from Economics, Statistics/Data Science or Operations Research background from reputable institutions would also be preferred
• Ability to handle large datasets and expertise in analytical tools such as SAS, SQL, R, Python, Spark etc.
• Expertise in analytical techniques such as Linear Regression, Logistic Regression, Cluster analysis, Market Basket Analysis, Product Bundling, Cross/Upsell Analysis etc.
• Strong MS office skills and data visualization competence
• Excellent verbal and written presentation skills
• Should be able to articulate thoughts and ideas properly (structured approach should be there for problem solving)
• Attention to detail and ability to work in high pressure environment.
• Strong Drive and passion to deliver business impact through retail analytics.
• Strong business acumen and ability to translate data insights into meaningful business recommendations.
• Open to Travel (up to 20%) on need basis
• 3 - 5 years of analytics experience in Retail/CPG industry covering at least 2 of the below mentioned areas:
• Customer (insights/trends)
• Campaigns/CRM
• Loyalty
• Marketing
• Proven experience in delivering analytical solutions within mid to large size project teams.