Business Analyst- Adtech industry |

About Cybage

Cybage Software Pvt. Ltd. is a technology consulting is a technology consulting organization specializing in outsourced product engineering services. As a leader in technology & product engineering space, Cybage works with some of the worlds largest Independent Software Vendors (ISVs). Our solutions are focused on modern technologies and are enabled by a scientific, data-driven system called Decision Mines for Digital Excellence

Key Responsibilities

Product Discovery & Requirement Analysis

• Collaborate with business stakeholders, customers, and leadership teams to understand product vision and business objectives.
• Gather, analyze, and document functional and non-functional requirements.
• Understand customer pain points and translate them into scalable product features.
• Conduct gap analysis and recommend product enhancements.
• Define business workflows, use cases, and process improvements.

Product Ownership

• Own and manage the product backlog.
• Define and prioritize Epics, Features, and User Stories.
• Create detailed acceptance criteria and ensure development teams clearly understand requirements.
• Work closely with engineering teams throughout the product development lifecycle.
• Participate in sprint planning, backlog grooming, sprint reviews, and retrospectives.
• Ensure product deliverables align with business goals and customer expectations.

AdTech Domain Expertise

• Understand and document requirements related to:
• Retail Media Platforms
• Commerce Media Networks
• Programmatic Advertising
• Real-Time Bidding (RTB)
• Supply Side Platforms (SSP)
• Demand Side Platforms (DSP)
• Ad Exchanges
• OpenRTB Integrations
• Header Bidding Solutions
• Prebid Server and Prebid Adapters
• Audience Targeting
• Campaign Management
• Ad Serving and Monetization
• Reporting and Analytics

Technical & Integration Responsibilities

• Work with architects and engineering teams to define technical requirements.
• Support integrations with DSPs, SSPs, Ad Exchanges, and third-party advertising platforms.
• Understand API specifications and integration workflows.
• Participate in solution design discussions and technical reviews.
• Review API documentation and data flow diagrams.
• Assist QA teams in defining test scenarios and validating business requirements.

Agile Delivery

• Act as the bridge between business and engineering teams.
• Facilitate requirement workshops and stakeholder discussions.
• Manage and maintain requirements in Jira.
• Track feature progress and ensure timely delivery.

Stakeholder Management

• Communicate effectively with product managers, engineers, architects, and business stakeholders.
• Present product updates and roadmap discussions.
• Resolve requirement ambiguities and conflicting priorities.
• Drive consensus across cross-functional teams.

Required Skills & Experience

Domain Expertise

Strong understanding of:

• Digital Advertising Ecosystem
• Programmatic Advertising
• Retail Media
• Commerce Media
• SSP (Supply Side Platform)
• DSP (Demand Side Platform)
• OpenRTB Protocol
• Real-Time Bidding (RTB)
• Header Bidding
• Prebid Server
• Prebid Adapters
• Ad Exchanges
• Campaign Management Platforms
• Audience Targeting and Segmentation

Product & Business Analysis

• Experience creating:
• Business Requirement Documents (BRDs)
• Product Requirement Documents (PRDs)
• User Stories
• Epics
• Acceptance Criteria
• Process Flows
• Wireframes (preferred)

Agile & Tools

• Strong Agile/Scrum experience
• Expert knowledge of Jira and Confluence
• Experience with backlog management and sprint planning
• Experience working with distributed Agile teams

Technical Knowledge

• API integrations
• REST APIs
• JSON
• Data mapping and workflow analysis
• Understanding of cloud-based applications
• Ability to interact effectively with architects and developers

Pls note:

Cybage conducts recruitment only through authorized channels and official communications sent from email addresses bearing the @cybage.com domain. Cybage does not, under any circumstances, solicit and/or accept any form of payment, fee, deposit, or monetary consideration from candidates on the pretense of interviews, employment opportunities, offer letters, onboarding formalities, salary account opening, background verification, training, or any other recruitment-related activity. Any such request should be treated as fraudulent. Applicants are advised to verify the authenticity of all recruitment-related communications through Cybage's official channels and refrain from sharing personal, financial, or confidential information with unauthorized persons. Cybage disclaims any liability for losses arising from dealings with fraudulent individuals or entities misusing its name, brand, or employee identities.”