Business Analysis and Sales Coordination

Department: Sales- Commercial / Sales Operations
Reporting To: National Sales Head (NSH)
Location: Head Office, New Delhi
Experience: 5- 10 years (Coordination and Business Analysis & Reporting)

Role Summary
This role is designed to support the National Sales Head (NSH) of a mid-sized agrochemical company by managing sales coordination across divisions, creating reports & dashboards suited to seasonal agri-business, preparing high-quality PPTs for reviews, and drafting professional communications on behalf of the NSH.
The position is largely not a personal assistant, It is a business-critical role focused on sales analytics, operational follow-ups, and enabling faster decision-making for the NSH.
Key Responsibilities

1. Coordination with Zonal/Divisional Sales Offices
1. Act as the central link between NSH and 7 Divisional Sales Heads
2. Track Daily/weekly sales progress across Division, including primary (company to dealer) and secondary (dealer to farmer) data.
3. Monitor territory-wise cropping season readiness- stock availability before Kharif/Rabi.
4. Consolidate Division-level feedback on competitor activity, pricing, product performance, and channel credit issues.
2. Sales Reports & Dashboards
1. Prepare daily/ weekly MIS- Division-wise, product-wise (herbicide, insecticide, fungicide), and channel-wise.
2. Create seasonal sales tracking sheets- compare current season vs last season, vs target.
3. Track outstanding receivables and dealer credit limits (critical in agrochemicals).
4. Generate operational reports: primary vs secondary gaps, slow-moving inventory, expiry risk alerts.
3. PowerPoint Presentations (Executive Ready)
1. Build monthly business review decks for NSH to present to management.
2. Convert raw sales data into visual stories- heat maps of underperforming districts, seasonal trends, scheme effectiveness.
3. Prepare quarterly state-of-business decks for leadership meetings.
4. Email Writing on Behalf of NSH
1. Draft and send Division-wise sales circulars, scheme announcements, and deadline reminders.
2. Write professional emails to Division heads, channel partners, or internal teams (e.g., supply chain, finance, Marketing, production) as directed by NSH.
3. Maintain a template library for common communications (stock alerts, collection follow-ups, target revisions).
5. Sales & Operations Data Insights
1. Identify patterns e.g., "Division X is underperforming in fungicides despite favourable condition".
2. Flag early warning signals- dealer running low on key product before peak sowing.
3. Provide recommendations backed by data (e.g., Divert 15% stock from West to South based offtake trends).
4. Work with the field force automation (FFA) or basic CRM if available.

Qualifications & Experience
Parameter: Requirement

• Education: Graduate (any discipline). MBA (Agri-Business / Sales / Marketing) preferred
• Experience 5- 10 years in sales coordination, sales operations, or business analyst role
• Tech comfort: Excel, PPT, and basic ERP/CRM

Technical Skills (Must-Have)

• Excel (advanced): pivot, vlookup, sumifs, conditional formatting, basic charts.
• PowerPoint: Ability to create clear, professional decks in short turnaround.
• Email writing- grammatically sound, concise, professional tone.
• Data interpretation- can explain what the numbers mean, not just report them.

Behavioural Competencies

• High ownership- delivers even under tight timelines.
• Discreet- handles sales targets, P&L, and channel data confidentially.
• Proactive- anticipates what the NSH needs before being asked.
• Structured thinking- turns vague requests into clear outputs.