BTL Officer -Marketing

Role & responsibilities

Job description:

Bhima has been synonymous with pure gold and unmatched customer trust, establishing itself as the premier retail Jewellery brand across Kerala and India. Our wide range of gold and diamond Jewellery, covering various categories, guarantees that customer select from the finest offerings. Rely on Bhima for a unique combination of purity, craftsmanship, and exceptional service. A trusted Jewellery brand since 1925.

Job Summary

We are looking for a dynamic BTL Officer Exhibitions to plan, execute and manage exhibitions and promotional activities across Tamil Nadu. The role involves location scouting, exhibition setup, customer acquisition, lead generation, local marketing, business tie-ups and coordination with branch and marketing teams.

Key Responsibilities

Identify and evaluate suitable locations for exhibitions based on footfall, customer profile and business potential.

Plan and maintain the exhibition calendar for assigned locations.

Coordinate venue booking, permissions, logistics, security and exhibition setup.

Manage day-to-day exhibition operations and resolve on-ground issues.

Plan and execute BTL promotional activities including pamphlets, banners, hoardings, local cable/FM, WhatsApp/SMS and local promotions.

Coordinate with local influencers, associations and community leaders to increase exhibition footfall.

Personally invite existing customers, referrals, VIPs and potential customers.

Identify and develop HNI (High Net-worth Individual) and wedding customer databases.

Generate leads through wedding halls, caterers, photographers, event planners and other local businesses.

Promote and enrol customers into Bhima Gold Savings Schemes.

Develop new business tie-ups with wedding halls, event planners, associations, corporate HR teams and complementary businesses.

Represent Bhima Jewellery professionally in local business and community activities.

Maintain accurate records of exhibition footfall, leads, HNI/wedding prospects and scheme enrolments.

Submit post-exhibition reports with results and recommendations.

Coordinate closely with Branch Managers and the Central Marketing Team.

Preferred candidate profile

Candidate Requirements

Graduate in any discipline.

13 years of experience in BTL activities, exhibitions, events, direct marketing or retail promotions.

Experience in jewellery, luxury retail, real estate or FMCG will be an advantage.

Experience in database building or lead generation, especially HNI/wedding customers, is preferred.

Fluency in spoken and written Tamil is mandatory.

Working knowledge of English preferred.

Valid driving licence.

Willingness to use own two-wheeler/vehicle for local travel; travel reimbursement applicable.

Should be comfortable with extensive travel across Tamil Nadu and multi-day exhibition assignments.

Strong communication, networking, coordination and customer-handling skills.

Ideal Candidate

A field-oriented, energetic and target-focused person who enjoys customer interaction, networking, travel, exhibitions and business development.

Interested candidates can share their updated CV/Biodata with relevant experience and current location.