BTL Marketing Opening_Pune, Kolkata & Delhi - Bajaj Capital Ltd

Loction- Pune, Kolkata, Delhi, Hyderabad

BTL Marketing role

Key Responsibilities:

• Plan and execute BTL marketing campaigns to generate qualified leads through corporate sessions, PSU tie-ups, school and college engagements, and society activation events.
• Organize and manage health camps, financial awareness drives, and community engagement activities to strengthen local market presence.
• Collaborate with sales teams to align event objectives with lead targets and business outcomes.
• Identify new partnership opportunities with corporates, institutions, and local associations to expand lead pipelines.
• Coordinate with vendors, agencies, and internal departments for event execution, branding setup, and post-activity reporting.
• Track performance metrics, maintain data of leads generated, and submit detailed activity reports and ROI analysis.
• Ensure all activities comply with brand guidelines and deliver a consistent brand experience.

Requirements:

• MBA in Marketing or equivalent qualification.
• 3-5 years of experience in BTL marketing, event management, or lead-generation roles.
• Candidates from Banking, Mutual Fund Distributor companies, or Financial Broker Firms will be preferred.
• Good knowledge of local South Indian languages is mandatory.
• Proven ability to manage multiple on-ground marketing activities simultaneously.
• Excellent communication, negotiation, and stakeholder management skills.
• Strong analytical skills to track performance, ROI, and lead quality.

Preferred Attributes:

• Hands-on experience in corporate activations, tie-ups, and engagement marketing.
• Creative approach to event ideation and local audience engagement.
• Proactive, energetic, and target-driven personality.Role & responsibilities

Interested candidate can share their resume on [email removed]