BTL_ Marketing Manager

Department: Marketing (BTL) Location: Ahmedabad (On-site)

Salary: up to 9 LPA Retail Apparel and Fashion

Job Description

We're the world's only publicly listed sleepwear brand—but that's just where the story begins. Where conventional fashion leaves off at 8 PM, we pick up—and dress you until 8 AM. With over 30 years of shaping fashion and comfort across India,

https://www.sweetdreams.in/

What You'll Do

1. Events & Experiential Marketing

• Lead store launches, retail pop-ups, society-level activations, and signature events like Pyjama Parties

• Plan and execute immersive, high-impact brand experiences that feel more like cultural moments than standard events

• Own end-to-end production — from vendor sourcing (food, décor, AV) and budgeting to influencer invites, guest experience, and event-day execution

• Build community-led engagement across residential societies, retail hubs, clubs, and micro-communities

• Arrange content capture (photos, videos, BTS) from each event for digital amplification and PR

2. Hyperlocal Marketing & Retail Collaborations

• Partner with retail stores (EBOs), fashion brands, and lifestyle categories for hyperlocal co-marketing initiatives

• Engage with local communities to distribute exclusive coupons and drive measurable in-store footfall

• Lead sampling activations, cross-brand tie-ups, and neighborhood campaigns that boost reach and recall

• Collaborate with design and brand teams to deploy timely marketing materials across stores, society spaces, and community touchpoints

3. Mall Relationship and Activation

• Source Mall SOH-Against GV and FOC

• Engage with malls to participate in events on barter to draw traffic to the stores

• Engage with malls to get mileage through their social and digital media

4. Budgeting, Negotiation & ROI

• Own campaign/event costings—plan, allocate, and re-allocate spends to where the return is provable.

• Build vendor scorecards; run competitive bidding to drive cost/asset and cost/footfall down without compromising quality.

• Handle negotiations and dealmaking with influencers, mall management, external vendors to get the best bang for buck for company. Be savvy with your numbers!

• Set and monitor benchmarks in physical retail (Visitor counts, , CPA, CAC vs. AOV/LTV); run geo/time-window lift tests.

• Report Budget vs. ROI with clear start/stop/scale recommendations; keep Finance synced on payouts and burn.

• Be ruthlessly bang-for-buck focused—every rupee should move awareness, consideration, or sales.

Qualifications

You're a Great Fit If You:

• 4–8 years in marketing for consumer brands (fashion/apparel or lifestyle preferred).

• Speak as many numbers in a day as you speak words

• You're a doer with a bias to action — you can go from insight → plan → execution without waiting for hand-holding.

• You've worked in growth/product marketing roles at high-velocity brands and understand funnel obsession.

• You're a dealmaker — you write like a human, not a template, and can persuade with clarity.

• You have a strong understanding of customers— especially the aspiring professionals in India's Tier 1–3 landscape.

• You thrive in ambiguity, love solving problems, and think like a mini-founder, not just a marketer.

Bonus: Experience travelling across India visiting stores and for brands.

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