BTL Marketing Executive

JOB DESCRIPTION
Company Overview:Sid's Farm is a passionate D2C brand dedicated to delivering 100% pure, high-qualitydairy products. Since our inception in 2013, we've prioritized purity, quality, and safetyin every drop of milk and dairy item we offer. Named after our founder's son, Sid, ourcompany represents a fathers commitment to providing the best for families today andfor generations to come. What began as a service for a few families has now grown toserve over 25,000 households. Our employees are at the heart of our success, and weare dedicated to nurturing their growth and development through continuous learning,mentorship, and ample career advancement opportunities. At Sid's Farm, we areequally passionate about maintaining high product standards and fostering a thrivingworkplace where our team can make meaningful contributions.As we expand into Hyderabad, Bangalore, Pune and more locations, Sid's Farm is growingrapidly. With a close-knit family of over 500 employees, we are excited to welcome moreCulture Champions to help us tell our story of growth and innovation.

Job Title: Marketing Trainee

Department: Marketing

Location: Malad East, Goregaon East, Kandivali East & Borivali East

Date of Joining (DOJ): Immediate

Working Days:

• Tuesday to Sunday (Monday will be the weekly off, though it may vary occasionally based on business requirements)

Additional Benefits:

• Petrol and Food allowance will be provided on event days

Role Overview:We are looking for enthusiastic Event Management Interns to support the planning andexecution of promotional events. The role involves organizing events atvarious venues, including Resident Welfare Associations (RWAs), gyms, schools, andother locations. As an intern, you’ll engage with a wide range of audiences—parents,children, and health-conscious individuals—to advocate the benefits of Sid’s Farmproducts, particularly our fresh milk.

Key Responsibilities:

• Event Organization & Execution: Assist in organizing and managing promotionalevents at various locations. Handle logistics like venuearrangements, and decorations, and ensure all event materials (e.g., productsamples, flyers) are ready for distribution.

• Brand Advocacy & Customer Engagement: Interact with event attendees,communicate the benefits of Sid’s Farm products, and promote the nutritionalvalue of fresh milk and other dairy offerings.

• Interactive Event Activities: Assist in creating engaging activities, such as games,quizzes, and product tastings, to ensure that the events are enjoyable for allparticipants, especially children and families.

• Market Research & Consumer Insights: Conduct informal market researchduring events to understand customer preferences and trends. Gather feedbackthrough surveys and casual conversations to improve future events and productofferings.

• Venue Relationship Management: Develop and maintain relationships with eventvenues and local partners to ensure smooth event execution and futurecollaborations.

• Event Reporting & Analysis: Collect key event metrics (attendance, engagement,feedback) and compile reports for the marketing team to help improve futureevents and promotional strategies.

Key Requirements:

• Strong Communication Skills: Excellent verbal and written communication skills,with the ability to engage and educate diverse audiences, especially in a groupsetting.

• Interest in Health and Wellness: A passion for promoting health and wellness,especially through natural products like Sid’s Farm dairy offerings, and anunderstanding of the importance of healthy eating.

• Organizational & Event Management Skills: Ability to stay organized, managelogistics, and execute events seamlessly under tight deadlines.

• Creative & Enthusiastic Attitude: Bring creative ideas for fun and engagingactivities, especially for younger audiences, while maintaining a positive,energetic, and enthusiastic approach to event execution.

• Self-Starter with Team Mentality: Ability to work independently andcollaboratively in a team, with a strong desire to learn new skills and contributeto event success.

What We Offer:

• Real-World Event Management Experience: Gain hands-on experience in eventplanning and consumer engagement with a growing brand.

• Exposure to Market Research & Consumer Behaviour: Learn about consumerinsights and market trends from the perspective of a growing D2C brand.

• Skill Development & Networking: Enhance your communication, organizational,and problem-solving skills while building valuable connections within the eventmanagement and consumer goods industries.

• Certification & References: Receive an internship certificate and professionalreferences upon successful completion.