Btl Manager

Job Title: Manager Consumer Awareness & Development Field Awareness

Location: Clove Dental, Ahmedabad

Job Description:

Clove Dental is seeking a dynamic and proactive Below-the-Line (BTL) Manager to join our team. As

a BTL Manager, you will be responsible for executing various marketing activities aimed at enhancing

brand visibility and generating leads for our dental health services. You will play a crucial role in

organizing and overseeing dental health checkup camps, as well as coordinating hyper-local

activations to engage our target audience effectively.

Responsibilities:

• Source venues for conducting Dental Health Checkup camps in Residential Welfare

Associations (RWA), Corporate offices, Banks, School/ Colleges, Joggers Parks, etc.

• Utilize knowledge of the area to map out strategic locations within the respective zone for

maximum impact.

• Lead and manage a team to effectively execute the planned activities, ensuring smooth

coordination and timely delivery.

• Implement hyper-local activations such as flyer insertion, door-to-door flyer distribution,

canopy activations, and health talks to boost brand visibility for focus clinics.

• Record all lead data generated from BTL activations into the ERP software for further analysis

and follow-up.

• Strategize and execute activities for the launch of new clinics, providing support until they

achieve mature infrastructure status.

• Coordinate with the Supply Chain Management team to ensure timely procurement of

required collaterals and consumables for monthly activities.

• Address grievances and concerns of BTL team members, providing necessary support and

guidance to ensure productivity.

• Maintain and update daily performance trackers to monitor the effectiveness of BTL activities

and identify areas for improvement.

• Take ownership of the BTL profit and loss (P/L) for the assigned zone, ensuring adherence to

budgetary constraints and maximizing ROI.

• Possess a personal vehicle for efficient travel within the designated zone.

Requirements:

• Proven experience in BTL Marketing, preferably in the healthcare or related industry.

• Strong leadership skills with the ability to motivate and manage a team effectively.

• Excellent communication and interpersonal abilities for coordinating with internal teams,

vendors, and external stakeholders.

• Sound organizational and time-management skills to handle multiple tasks simultaneously

and meet deadlines.

• Proficiency in using ERP software and Microsoft Office suite for data management and

reporting purposes.

• Knowledge of local market dynamics and consumer behaviour to tailor marketing strategies

accordingly.

• Bachelors degree in marketing, Business Administration, or a related field.

• Valid driver's license and access to a personal vehicle for travel within the designated zone.

Regards

Sakshi Gupta

Sr. HR

Clove Dental

[phone removed]