Btl Manager

Job Title (Designation): Assistant Manager/ Deputy Manager -BTL Marketing
Role: Individual contributor (IC)
Reporting to Dual Reporting Senior TL / Regional Head
Work Mode: Office + Field work
Work Location: Bangalore
Office Address: Kalpavruksham, 5th Block, 15th main Rd, HBR Layout, Bengaluru
Preferred Industry: Any Industry
Job Overview:
We are looking for motivated and dynamic Promoters to represent our real estate portfolio across Bangalore. This
role focuses on identifying suitable venues but not limited to such as office events and corporate spaces for
promotional activities aimed at increasing brand visibility and generating high-quality leads for our residential and
commercial real estate projects.
Qualifications:

Bachelors degree in any discipline.
1-3 years in product promotions through BTL (Below The Line) marketing, or customer-facing roles,
preferably in retail, sales, or hospitality and Such experience in promoting the Real estate products is
preferred
Skills Required:

Strong verbal communication skills.
Energetic, confident, and personable with the ability to engage strangers and maintain a positive attitude.
Good understanding of real estate market trends will be preferred and the ability to clearly communicate
product features.

Strong organizational skills with the ability to manage multitask event logistics effectively.
Ability to work independently as well as part of a team.
Should be able to stand for long hours and engage with a large number of people at events and exhibitions.
Must be comfortable working during weekends, public holidays, and outdoor events.
Distribute marketing materials such as brochures and flyers in target areas.
Coordinate with the sales team to ensure timely follow-ups and site visits.
Explain basic project details, amenities, and location advantages to prospective buyers.
Maintain a positive attitude and professional appearance at all times.
Assist in event setup and manage display materials.
Basic working knowledge of Ms office and google sheet.

Key Responsibilities:

1. On-Site Promotion:
Ensure events that give exposure to the right fit target group specific to a project and engage visitors
and prospects, gather their contact details, and enter them into the lead database ship
Qualify leads by identifying their requirements and matching them to available real estate options.
Drive conversions and coordinate follow-ups with the sales team.

2. Marketing & Branding:
Distribute brochures, flyers, and promotional material to potential buyers when
needed.
Actively participate in offline marketing activities to increase the visibility of ongoing projects.
Ensure brand guidelines are maintained while promoting the company's real estate projects.

3. Customer Interaction:
Establish positive rapport with potential Venues & Target groups and answer all their queries about
real estate offerings.

4. Report Generation:
Maintain daily records of leads generated, and have strong collaboration with the sales team.
Submit regular reports to the marketing and sales teams about event performance and lead quality.
Provide insights on market trends and customer behaviour for strategic decision-making.

5. Event Support:
Assist in setting up and organizing promotional events and on-site activities.
Support the sales and marketing teams with various tasks related to client engagement and project
promotion.

Ensure a positive and welcoming environment for visitors and prospective clients at all events.

Benefits to employees:
Robust incentive Scheme.
Provident Fund. (If Applicable)
Paid Leaves + Festival Holidays + Comp -off
Medical Insurance + Personal Accident Insurance.
Maternity and Paternity leaves.
R & R program for best-performing employees.


Kindly WhatsApp your resume on [phone removed] or mail on [email removed]. no calls pls