Btl Executive

JOB DESCRIPTION
BTL Sales & Marketing Executive

Company: QI Spine Clinic
Department: Sales & Marketing
Job Location: Mumbai / Pune / Delhi
Employment Type: Full-Time

About QI Spine
QI Spine is a leading spine rehabilitation clinic in India, specializing in the non-surgical treatment of back pain, neck
pain, and joint pain. With a patient-first approach, advanced diagnostic technology, and evidence-based treatment,
we aim to help patients recover without unnecessary surgery. At QI Spine, we believe in accurate diagnosis,
non-surgical excellence, and making quality spine care accessible to more people.

Role Overview
We are looking for a proactive and result-oriented BTL Sales & Marketing Executive to drive local marketing
initiatives, generate leads, and increase patient footfall across QI Spine clinics. The role involves executing
on-ground promotional activities, building local partnerships, conducting awareness campaigns, and converting
marketing opportunities into business leads.

Key Responsibilities
BTL Marketing Activities: Plan and execute on-ground marketing activities, including health camps, corporate
wellness programs, society activations, community outreach, and local promotional events.
Lead Generation: Identify potential customers and generate qualified leads through field marketing, referrals, local
events, and direct engagement.
Corporate Tie-ups: Build and maintain relationships with corporates, residential societies, gyms, fitness centres,
sports clubs, pharmacies, and other relevant partners.
Sales & Patient Acquisition: Promote QI Spine's services, educate potential patients about non-surgical spine
care, and drive consultations and clinic visits.
Local Market Development: Identify business opportunities within the clinic's catchment area and implement
location-specific marketing strategies.
Campaign Execution: Coordinate promotional campaigns, distribute marketing collaterals, manage stalls and
events, and ensure effective brand visibility.
Relationship Management: Develop and maintain strong relationships with referral partners, corporate HR teams,
community representatives, and local businesses.
Performance Tracking: Monitor leads generated, consultations booked, patient conversions, campaign
performance, and return on marketing investment.
Coordination: Work closely with clinic teams, sales teams, and central marketing to ensure timely follow-ups and
effective execution of campaigns.
Reporting: Maintain records of field activities, lead databases, partnerships, expenses, and campaign outcomes.

Required Skills & Qualifications
Graduate in Marketing, Business Administration, Sales, or a related field.
1 - 3 years of experience in BTL marketing, field sales, lead generation, or business development.
Experience in healthcare, wellness, diagnostics, fitness, or service-based industries will be an advantage.
Strong communication, negotiation, networking, and interpersonal skills.
Ability to conduct field activities, build local partnerships, and achieve lead generation targets.
Target-oriented, self-motivated, and comfortable working in a field-based role.
Proficiency in maintaining reports, tracking leads, and analysing campaign performance.

Key Performance Indicators (KPIs)
Number of qualified leads generated.
Consultations booked and patient footfall generated.
Lead-to-consultation and consultation-to-conversion ratios.
Number of corporate tie-ups and active referral partnerships.
Number of BTL activities and campaigns executed.
Cost per lead and campaign effectiveness.
Achievement of assigned sales and marketing targets.

What We Offer
Opportunity to work with a growing healthcare organisation.
Exposure to healthcare marketing, business development, and patient acquisition.
A performance-driven work environment with opportunities for professional growth.

If you enjoy field marketing, building relationships, and driving business growth, we would love to hear
from you.