BTL Executive

About Simpleenergy

Simpleenergy specializes in the manufacture of smart electric two-wheelers. We are a team of 300+ engineers coming together to make smart, supercharging, and affordable two-wheelers. The company was founded in2019 and is based in Bangalore, India.
Our mission is to build the future of mobility that is electric and connected. We at Simple energy are working towards accelerating by making them more accessible, affordable, secure and comfortable and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Job Description : BTL Executive
Department : Marketing
Designation: BTL Executive
Reporting to: Senior Campaign Executive
Location : Bengaluru

Role Overview
The BTL Marketing Executive will be responsible for planning and executing on-ground
brand activations, lead generation campaigns, college activations, mall events, corporate
activations, and dealership engagement initiatives to drive brand awareness and sales.

Key Responsibilities
Plan and execute BTL marketing activities across assigned locations.
Coordinate with vendors for event setup, branding, permissions, and logistics.
Manage end-to-end execution of activations, ensuring smooth on-ground operations.
Generate and track customer leads through events and ensure timely handover to
the sales team.
Coordinate with dealerships for staffing, branding material, and event readiness.
Maintain inventory of marketing assets including standees, brochures, flags, and
merchandise.
Monitor campaign performance and prepare post-event reports with insights and
recommendations.
Support product launches, exhibitions, and special marketing campaigns.
Ensure brand guidelines are followed across all activations.

Requirements
Graduate in Marketing, Business, or related field.
1–4 years of experience in BTL marketing or event execution.
Strong vendor management and coordination skills.
Willingness to travel across India and work on weekends during events.
Proficiency in MS Excel and PowerPoint.

Key Skills
Event Execution
Vendor Management
Lead Generation
Stakeholder Coordination
Problem Solving
Time Management