Btl Executive

Roles and Responsibilities

• Plan and execute offline marketing activities such as road shows, events, exhibitions, and product launches.
  
• Develop and implement effective brand promotion strategies to increase brand awareness and drive sales.
  
• Collaborate with retail partners to activate promotional campaigns at their stores.
  
• Manage logistics for BTL activities, ensuring timely execution and budget compliance.
  
• Monitor project progress, track results, and provide regular reports to stakeholders.
  

Desired Candidate Profile

• 1-2 years of experience in BTL Marketing or related field (FMCG industry preferred).
  
• Bachelor's degree in any specialization (B.B.A. / B.M.S.).
  
• Strong understanding of BTL activity planning, execution, and management principles.
  
• Excellent communication skills with ability to work effectively with cross-functional teams.