BTL Executive

Responsibilities

• Plan and execute BTL activities such as events, exhibitions, activations, promotions, mall activities, roadshows, and corporate tie-ups.
• Coordinate with vendors, agencies, and other external partners for campaign execution.
• Identify and evaluate potential locations, partners, and opportunities for brand activations.
• Ensure timely execution of campaigns while maintaining brand standards and quality.
• Manage on-ground teams and coordinate manpower requirements for activations.
• Track campaign performance, leads generated, customer engagement, and overall ROI.
• Prepare activity reports, budgets, and post-campaign performance reports.
• Manage promotional materials, branding assets, merchandise, and other campaign requirements.
• Coordinate with Sales and other internal teams to align BTL activities with business objectives.
• Conduct market visits and competitor checks to identify new activation opportunities.
• Ensure all activities are executed within approved budgets and timelines.

What Were Looking For

• 1-3 years of experience in BTL marketing, event management, brand activation, or field marketing.
• Strong coordination and vendor management skills.
• Good communication and interpersonal skills.
• Ability to manage multiple activities and work under tight timelines.
• Strong execution and problem-solving skills.
• Willingness to travel and work on-ground as required.
• Proficiency in MS Excel, PowerPoint, and basic reporting tools

Required Skills

• Brand activation
• BTL
• Events