Branding Team Lead

Roles and Responsibilities :

• Develop and implement effective brand strategies to drive business growth and increase customer engagement.
• Lead cross-functional teams to create innovative marketing campaigns, product launches, and promotional activities.
• Collaborate with stakeholders to identify key performance indicators (KPIs) and develop metrics-driven strategies to achieve them.
• Analyze market trends, competitor activity, and customer feedback to inform data-driven decision making.

Job Requirements :

• 6-15 years of experience in FMCG industry with expertise in brand management, brand communication, or related fields.
• Proven track record of developing successful brands through strategic planning, execution, and measurement.
• Strong understanding of consumer insights, market research, and analytics to inform brand decisions.
• Excellent leadership skills with ability to manage multiple projects simultaneously.