Branding Specialist

Responsibilities:

• Drive brand positioning, communication strategy and long-term brand building.
• Develop creative ideas, campaign concepts and communication platforms across brand, product, digital and social.
• Understand consumer, market and competitor insights to identify new brand and communication opportunities.
• Develop clear creative briefs and lead communication development with agencies.
• Manage and challenge creative, digital and communication agencies to deliver high-quality, differentiated work.
• Lead communication for brand campaigns, product launches and key marketing initiatives.
• Ensure consistent brand identity, tone, messaging and visual expression across all touch points.
• Bring fresh ideas, trends and benchmarks to continuously strengthen brand relevance and distinctiveness.
• Work closely with sales, product and other stakeholders to translate business requirements into strong consumer communication.
• Act as the brand custodian, ensuring every communication contributes to building long-term brand equity.
• Drive content strategy and development across digital, social and other brand touch points, ensuring content is relevant, engaging and aligned with the brand positioning.
• Plan and manage the content calendar in collaboration with internal teams and agencies.
• Develop and curate brand stories, social content, campaigns and communication assets across platforms.