Branding Specialist

Job Summary:

The Branding & Communication Executive is responsible for building and maintaining a consistent brand image of the hospital through internal and external communication, creative campaigns, public relations, and event branding. The role ensures that all communication materials and marketing initiatives align with corporate brand guidelines and effectively convey the hospitals value proposition to patients, partners, and the community.

Roles & Responsibilities:

Branding & Visual Identity

• Ensure uniform implementation of brand guidelines across all hospital units, departments, and communication materials.
  
• Develop and oversee signage, collaterals, brochures, standees, and internal branding in line with NABH and hospital standards.
  
• Coordinate with vendors and creative agencies for the design, printing, and installation of branding materials.
  
• Conduct regular audits of internal and external branding visibility and consistency.
  

Internal & External Communication

• Draft and edit press releases, newsletters, internal announcements, and patient communication materials.
  
• Manage content for corporate presentations, hospital brochures, and website updates.
  
• Collaborate with medical teams for case studies, success stories, and awareness articles.
  
• Partner with the digital marketing and PR teams to ensure cohesive messaging across all platforms.
  

Public Relations & Media Coordination

• Support hospital PR campaigns, media interactions, and press conferences.
  
• Build relationships with local and regional media to drive positive coverage and manage crisis communication.
  
• Track media mentions and maintain a press archive for performance reporting.
  

Event & Campaign Management

• Plan and execute internal and external hospital events, such as health camps, awareness drives, and corporate functions.
  
• Oversee branding and communication for hospital-led CSR initiatives.
  
• Collaborate with doctors and departments for campaign ideation and execution on special days (e.g., World Heart Day, Cancer Awareness).
  

Strategic Support & Reporting

• Assist in developing annual brand communication plans in alignment with organizational goals.
  
• Monitor ROI and engagement for campaigns and brand activities.
  
• Prepare monthly dashboards summarizing campaign reach, visibility, and media impact.