BRANDING MARKETING MANAGER

BRANDING MARKETING MANAGER


Role Overview


Key Responsibilities

• Develop and implement branding and marketing strategies aligned with business objectives.

• Plan and execute digital marketing, social media, promotional and offline marketing campaigns.

• Maintain brand consistency across all marketing materials, communication channels and company locations.

• Coordinate with creative teams, agencies, vendors and internal departments for marketing activities.

• Plan content, campaigns, events and promotional initiatives to enhance brand visibility.

• Monitor campaign performance, lead generation, engagement and marketing ROI.

• Manage marketing budgets, vendor quotations and campaign expenses.

• Oversee the development of brochures, presentations, advertisements, website content and promotional materials.

• Coordinate with Sales and Business Development teams to align marketing campaigns with business requirements.

• Conduct market research and competitor analysis to identify trends and new marketing opportunities.

• Track marketing KPIs and prepare periodic performance reports for Management.

• Ensure timely execution of campaigns and adherence to brand guidelines.

• Undertake other branding and marketing responsibilities assigned by Management.

Candidate Profile

• 58 years of experience in branding, marketing, digital marketing or a similar role.

• Strong understanding of brand strategy, campaign planning and marketing execution.

• Experience managing social media, digital campaigns, content and promotional activities.

• Good knowledge of marketing analytics, performance metrics and reporting.

• Strong communication, creative thinking and project management skills.

• Experience coordinating with agencies, designers, vendors and cross-functional teams.

• Ability to manage multiple projects, budgets and deadlines.

• Proficiency in MS Office and marketing reporting tools.

• Experience in education, immigration, consulting or service-based industries will be an advantage.

What We Offer

• Opportunity to strengthen the brand of an established international education and visa consultancy.

• Exposure to strategic branding, integrated marketing and multi-channel campaigns.

• Opportunities to lead creative initiatives and contribute directly to business growth.

• A performance-driven environment with professional development and career growth opportunities.

Key Skills


Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.