Branding Manager
Myclassboard Educational Solutions Pvt Ltd. · Hyderabad · onsite · Posted 42d ago
Undisclosed4–8 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
The Branding Manager owns how our products are seen in the market - from the visual identity itself all the way through to the campaigns that put it in front of customers. This is not a pure design role and not a pure performance-marketing role. It is the person who holds the whole go-to-market picture : what the brand looks like, what it says, where it shows up, and whether the campaigns are actually working.
If a customer sees our logo, reads our email, gets our WhatsApp message, or lands on our ad - this person is accountable for all of it feeling like one brand.
What Youll Own
1. Brand Identity Creation
- Logo, colour system, typography, and the full visual identity for new and existing products
- Brand guidelines document - so designers, developers and agencies all stay consistent
- Packaging, collateral, pitch decks, and product-launch creative
- Brand voice and messaging: tagline, positioning statement, key differentiators
2. Go-to-Market Strategy
- Take a product from concept to market - define the audience, the positioning, the pricing story and the launch plan
- Competitor and category research: what everyone else is saying, and the gap we can own
- Build the launch calendar and coordinate design, sales and product around it
3. Performance Campaigns (Weekly Monthly)
- Plan, launch and optimise paid campaigns across Meta, Google and LinkedIn
- Own the weekly campaign review: spend, CTR, CPL, CAC, ROAS - what to scale, what to kill
- Monthly performance report to leadership with clear recommendations, not just numbers
- A/B test creative, copy and audiences on a continuous cycle
4. Email WhatsApp Campaigns
- Build and run email sequences: onboarding, nurture, re-engagement, win-back, promotional
- WhatsApp Business API campaigns - broadcast lists, template approvals, segmentation, opt-in compliance
- Own list hygiene, segmentation logic and deliverability
- Track open, click, reply and conversion rates and iterate on them
5. Content Channel Presence
- Social calendar across Instagram, LinkedIn, YouTube and any channel where our buyer is
- Website copy, landing pages and SEO fundamentals
- Brief and manage freelancers, agencies and the in-house design team
Must-Have Skills
- 4-8 years across brand and performance marketing (agency or in-house both fine)
- Has taken at least one product from zero to market - can walk us through it end to end
- Hands-on with Meta Ads Manager and Google Ads - not just "managed an agency"
- Practical experience running email tooling (Mailchimp / Klaviyo / HubSpot / Brevo) and WhatsApp Business API
- Comfortable in design tools (Figma / Canva / Adobe) - enough to brief, review and fix, even if not the primary designer
- Reads a dashboard and makes a decision from it - GA4, Meta Ads, campaign reporting
- Strong written English; can write the ad copy, not just approve it
Qualification
- Bachelors degree in Marketing, Business Administration, Communications, Advertising, or a related field.
- MBA/PGDM in Marketing or a related specialization is preferred.
Nice to Have
- Healthcare, e-commerce or D2C category experience
- Basic knowledge of WordPress and Shopify (we run both - helps with landing page turnaround)
- Video and short-form content production
- Marketing automation / workflow tooling
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Skills
AutomationCampaigndesign toolsGo-to-market StrategyBuyerBrandingDashboardMailchimpMarketing AutomationKlaviyoHealthcareadvertisingBrand IdentityFigmaCanvaAdministrationhubspotcomplianceGoogle Adsmarketing
About Myclassboard Educational Solutions
Myclassboard Educational Solutions Pvt Ltd.
EdTech
75
employees
2008
18 years old
Hyderabad,Telangana
India
₹4.7L PA avg
Avg at Myclassboard Educational Solutions
About
MyClassboard offers a cloud-based platform for educational institutions, simplifying administrative tasks and improving communication with parents.
Industries
EdTechInternet
Employee ratings
10 reviews
3.6/ 5
Culture
3.4
Career growth
3.5
Work-life
3.6
Employees rate it well for
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