Branding Lead

Role: Branding Lead

Location: Chennai
Experience: 6+ Years
Department: Branding

About the Role

Key Responsibilities:

• Develop and drive the overall brand strategy, positioning, and communication direction.
• Plan and conceptualize seasonal, product, and brand campaigns aligned with business objectives.
• Develop campaign strategies covering target audience, communication, messaging, channels, and overall creative direction.
• Work closely with the E-commerce and Marketing teams to align brand initiatives with business and customer objectives.
• Identify opportunities to strengthen brand visibility across digital, social media, website, retail, and other relevant channels.
• Coordinate with PR agencies, PR executives, influencers, media partners, and external agencies to strengthen brand presence.
• Build and maintain strong relationships with external creative, PR, media, and marketing partners.
• Provide strategic direction to designers, content teams, photographers, and other creative teams rather than being primarily involved in execution.
• Ensure consistent brand identity, tone, positioning, and messaging across all customer touchpoints.
• Review and evaluate website and e-commerce branding to ensure it aligns with the overall brand strategy.
• Track market, fashion, consumer, competitor, and industry trends to identify new branding opportunities.
• Evaluate campaign performance and consumer insights to improve future brand strategies.
• Work closely with leadership to translate business goals into strong and relevant brand initiatives.

What Were Looking For:

• 6+ years of experience in Brand Management, Brand Strategy, Marketing, or a related field.
• Strong experience in E-commerce, D2C, Retail, Fashion, Lifestyle, Beauty, or similar consumer-facing businesses.
• Proven experience in brand strategy and campaign planning.
• Strong understanding of the E-commerce customer journey and digital brand presence.
• Experience working with PR agencies, media partners, influencers, or external marketing agencies.
• Strong ability to conceptualize campaigns at a strategic level.
• Good understanding of creative design and visual branding, with the ability to provide direction to creative teams.