Branding Head

Key Responsibilities

• Define and execute TJ Groups brand strategy, positioning and communication narrative.

• Build a consistent brand identity across TJ Group businesses and new business verticals.

• Own the content and social media strategy across LinkedIn, YouTube, Instagram and other relevant platforms.

• Build strong farmer, customer, product and industry-led storytelling.

• Lead PR, media relations, corporate communications and thought leadership.

• Build TJ’s reputation and credibility across the automotive, agriculture and Rural Auto ecosystem.

• Develop and manage creator, influencer and regional content partnerships.

• Work closely with Product, SEO, Content, Marketing, HR and Business teams to align communication with business priorities.

• Own employer branding and internal communications as part of the overall brand function.

• Build and manage the Brand & Communications team, agencies and budgets.

• Establish a structured brand-performance dashboard and use data to improve effectivene