Branding Head

Hi Greetings from Visaka Industries...!!

We are looking for Branding Head for Our Company.

JOB DESCRIPTION:

Job Summary

We are looking for an experienced Branding Head to lead the overall brand strategy, positioning, communication, and visibility of the company in the building materials industry.

The role will be responsible for developing and executing integrated branding strategies across traditional and digital channels, strengthening brand equity, driving product awareness, supporting business growth, and ensuring consistent brand communication across markets.

The ideal candidate should have strong experience in building materials, construction products, cement, fibre cement boards, roofing, plywood, laminates, tiles, sanitaryware, paints, steel, pipes, adhesives or other construction-related products.

Key Responsibilities

1. Brand Strategy & Positioning

• Develop and implement the company's overall brand strategy in line with business objectives.
• Define brand positioning, brand proposition, architecture and differentiation.
• Strengthen brand recall and market visibility across target markets.
• Develop long-term brand-building strategies for existing and new products.
• Conduct market and consumer research to understand customer needs and changing trends.

2. Marketing Communication

• Lead development of integrated marketing communication campaigns across:
• TV / Print / Outdoor
• Digital and Social Media
• Trade Marketing
• Dealer and Distributor Communication
• Events and Exhibitions
• Architect / Engineer / Contractor engagement
• Develop creative briefs, campaign concepts and communication strategies.
• Ensure consistency of brand identity across all marketing touchpoints.
• Manage agencies, creative partners, media agencies and digital marketing partners.

3. Building Materials Market Development

• Develop branding initiatives specifically for dealers, distributors, architects, engineers, contractors, builders, fabricators, interior designers and end customers.
• Plan and execute dealer meets, architect meets, contractor meets, exhibitions, product launches and promotional events.
• Support sales teams with effective branding and trade-marketing initiatives.
• Develop regional and local-market branding strategies based on business requirements.

4. Product Branding & Launches

• Lead branding strategy for new product launches.
• Develop product names, positioning, messaging and communication platforms.
• Create launch campaigns and go-to-market branding plans.
• Coordinate with Product, Sales, Technical and R&D teams to translate product features into customer-focused communication.
• Develop brochures, catalogues, presentations, product videos, digital assets and other marketing collateral.

5. Digital & Social Media Branding

• Develop the company's digital brand strategy.
• Drive website, social media, content marketing and online brand visibility.
• Monitor digital campaigns and measure engagement, reach, leads and conversions.
• Work closely with digital agencies to improve online presence and brand reputation.
• Explore new digital platforms and emerging marketing trends relevant to the construction/building materials sector.

6. Brand Guidelines & Governance

• Establish and maintain comprehensive brand guidelines.
• Ensure consistent use of logos, colours, typography, messaging and visual identity.
• Audit brand visibility across branches, dealer outlets, warehouses, vehicles, products, packaging and promotional materials.
• Protect brand equity and ensure adherence to corporate brand standards.

7. Market & Competitor Intelligence

• Monitor competitor branding, pricing communication, product launches and promotional activities.
• Analyse market trends and customer behaviour.
• Identify opportunities for improving brand differentiation.
• Prepare periodic brand performance and competitor analysis reports.

8. Budget & Agency Management

• Develop and manage the annual branding and marketing budget.
• Track campaign ROI and marketing effectiveness.
• Negotiate with advertising, creative, media, digital and event agencies.
• Ensure optimum utilisation of branding budgets.

9. Team Leadership

• Lead and mentor the branding and marketing team.
• Set objectives, KPIs and performance targets.
• Build a high-performing and creative marketing team.
• Collaborate closely with Sales, Product, Business Development, HR and senior management.

Key Performance Indicators (KPIs)

• Brand awareness and brand recall
• Market share / brand growth
• Brand visibility across target markets
• Campaign ROI and effectiveness
• Product launch success
• Digital reach and engagement
• Dealer / distributor branding coverage
• Architect and influencer engagement
• Marketing cost efficiency
• Lead generation and contribution to business growth
• Successful execution of marketing campaigns and events

Candidate Profile

Education:

• MBA / PGDM in Marketing preferred.
• Bachelor's degree in Marketing, Business Administration, Engineering or related discipline.

Experience:

• 1726 years of experience in Branding / Marketing.
• Strong preference for candidates from the Building Materials / Construction / Infrastructure / Consumer Durables / Industrial Products sectors.
• Experience managing regional, national or multi-product brands is preferred.
• Proven experience in brand strategy, integrated marketing campaigns and product launches.