Branding & Digital Marketing Executive

Greetings from JOBWORLD..!!

Its my pleasure to introduce JOBWORLD , which is an ISO 9001:2015 certified recruitment company, specializing in recruitment staffing and consulting. With around 24 years of experience placing technology profession, specialized, and focused customer services on a global basis. At JOBWORLD we specialize in providing complete manpower support to many IT patrons. We have shown excellent growth in providing Recruitment Services and outsourcing as well. Our major clients include IBM, Infosys, Wipro, Tech Mahindra, Qualcomm, , Intel, CTS, Accenture, etc.. fortune 500 listed companies/Product Development/Service organizations etc.

JOBWORLD at its core provides the best staffing solution with reliability and we seek to distinguish ourselves from others by providing the most possible flexibility and reliability in client servicing. Our network enables all our clients to benefit their needs & time requirements. JOBWORLD is one of the fastest-growing process-driven company that has been catering to all technology/IT requirements of global Start-ups.

Branding & Digital Marketing Executive

Department: Marketing / Digital Marketing

Designation: Branding & Digital Marketing Executive

Experience: 13 Years

Location: Bangalore

Employment Type: Full-time

Job Summary

We are looking for a creative, enthusiastic, and tech-savvy Branding & Digital Marketing Executive to manage and strengthen the companys online presence, brand image, and performance campaigns. The candidate will be responsible for creating engaging content (including short-form videos and reels), running paid ad campaigns on Meta and Google, leveraging modern AI tools for marketing, and actively supporting employer branding and company culture initiatives.

Key Responsibilities

• Digital Marketing & Paid Ads:
• Plan, set up, run, and optimize paid ad campaigns on Meta Ads (Facebook & Instagram) and Google Ads & AI Ads to drive reach, lead generation, and brand awareness.
• Monitor performance metrics (CTR, CPC, ROAS, engagement, and reach) across paid ad campaigns and organic channels.
• Reels & Video Content Creation:
• Conceptualize, shoot, and produce engaging video content, including Office Reels, Resident/R&R Reels (Rewards & Recognition), Fest/Event Reels, and promotional videos.
• Execute end-to-end video editing (cutting, transitions, subtitles, audio sync) for short-form video content tailored for LinkedIn, Instagram, and YouTube Shorts.
• AI & Content Production:
• Leverage AI tools (e.g., ChatGPT, Midjourney, Canva AI, video generation tools) to streamline content creation, copywriting, ideation, and design workflows.
• Create compelling social media posts, blogs, ad copies, company announcements, and recruitment campaigns.
• Employer Branding & Social Media Management:
• Manage and grow the company’s official social media platforms, with a focus on LinkedIn, Instagram, and Facebook.
• Coordinate with HR and cross-functional teams to gather employee stories, achievements, event updates, and company culture highlights.
• Design social media creatives, banners, posters, and marketing collateral using Canva or design tools, ensuring strict adherence to brand guidelines.
• Market Research & Strategy:
• Conduct market and competitor research to identify emerging branding, video, and paid ad trends.
• Maintain brand messaging consistency and visual identity across all digital touchpoints.

Required Skills

• Paid Ads: Working knowledge or hands-on experience in managing Meta Ads Manager and Google Ads.
• Video Production: Practical experience in video editing software (CapCut, Premiere Pro, InShot, or similar) and comfort in capturing on-site office, event, and culture reels.
• AI Tool Proficiency: Familiarity with AI tools for content generation, scriptwriting, and image design.
• Design & Copywriting: Hands-on experience with Canva or graphic tools, paired with strong copywriting and written/verbal communication skills.
• Social Media Operations: Solid understanding of algorithm trends on Instagram, LinkedIn, and Facebook, alongside employer branding fundamentals.
• Soft Skills: High creative drive, attention to detail, strong interpersonal coordination, and the ability to work under deadlines.

Preferred Qualifications

• Bachelor’s degree in Marketing, Communications, Media, Business Administration, or a related field.
• 1–3 years of experience in Digital Marketing, Branding, Performance Marketing, or Content Creation.

Thanks,

Arpitha Shankarnarayana - HR Manager

JOBWORLD INDIA PRIVATE LIMITED

IT Recruitment & Outsourcing Specialist

Bangalore | Chennai | Cochin | USA | DUBAI

Office 1277, 17th Cross Road, Muneswara Nagar, Sector 7, HSR Layout, Bengaluru- 560102, India.

M: [phone removed] E: arpitha.s@jobworld.jobs W: www.jobworld.jobs