Branding And Marketing Manager

Must-Have Experience

• Minimum 6+ years of experience in Branding & Marketing

• Prior experience in Events, Media & Entertainment Industry, Media Agencies, Media Buying Companies, or GEC TV Channels

• Proven experience curating marketing ideas end-to-end from conceptualization to implementation to measuring output

• Strong grounding across ATL, BTL, and Digital marketing

• Experience marketing non-fiction TV shows, and large-format Events / Event IPs

Roles & Responsibilities

• Lead branding and marketing strategy for Startup concept to execution

• Drive idea conceptualization, campaign strategy, and budgeting across ATL, BTL, and Digital

• Identify and manage vendors for marketing execution and delivery

• Build and manage partner and vendor relationships

• Drive association and cross-promotion tie-ups with brands, platforms, and media partners

• Plan and execute marketing for the show as well as associated large-scale events/Event IP moments

• Track, measure, and report on marketing activity performance and outcomes

• Collaborate closely with Sponsorship, Digital, and Production teams for integrated campaigns

Expected KPIs

• On-time delivery of marketing campaigns (ATL/BTL/Digital) vs. plan

• Marketing budget adherence and cost efficiency

• Reach, engagement, and impact of campaigns (measured output vs. targets)

• Number and value of cross-promotion / association partnerships secured

• Vendor performance and delivery consistency

• Brand visibility/recall metrics for the season