Branding And Marketing Executive

Key Responsibilities

• Brand Strategy & Positioning: Define and protect the brand's core identity, mission, voice, and visual guidelines across all platforms Coursera. [1, 2]
• Campaign Execution: Plan and launch 360-degree marketing campaigns spanning digital, social media, PR, email, and on-ground events VelvetJobs.
• Market Research & Analysis: Track consumer trends, monitor competitor activity, and analyze market gaps to refine positioning Naukri. [1, 2]
• Cross-Functional Collaboration: Partner with sales, product, and creative or agency teams to ensure consistent messaging Coursera. [1]
• Budget & Performance Tracking: Manage marketing spend and track key performance indicators (KPIs) like ROI, customer acquisition, and traffic Workable. [1, 2]

Required Qualifications & Skills

• Education: Bachelors or Master’s degree in Marketing, Business Administration, or Communications Coursera.
• Experience: Typically 2 to 5+ years of experience in brand management, digital marketing, advertising, or public relations VelvetJobs.
• Hard Skills: Proficiency in digital analytics (Google Analytics, Tableau), CRM tools (HubSpot, Salesforce), and social media listening platforms Coursera.
• Soft Skills: Strong storytelling, creative visual judgment, project management, and cross-functional leadership